Whenever I think of the Eberjey brand, for some reason I think of Fire Island, where I used to visit my friend Rebecca for week-ends of R & R. There is something intrinsically soothing about this beach haven: no cars, sun bleached boardwalks and leisurely bike rides past clapboard cottages. Even the deer standing unperturbed on the paths adds to the bucolic atmosphere. Perhaps it’s the ocean air, endless sand dunes or the rhythm of … Read More
Shopping at Costco yesterday, I started to think about how seemingly remote items become mainstream staples. Actually, Costco is an interesting study. So many shoppers go there for specific things week in and week out, but truthfully, it’s the new and unexpected product that surfaces in those robust aisles that really seduces consumers to this wholesale warehouse environment. One of the things this retailer does so well is ferreting out niche products and marketing them … Read More
Shortly after I began writing this blog, and long before we had a bridal column, I was in Paris and saw a wedding dress in a store window that inspired me to write a story about the essence of Chantelle Lingerie. Something holistically French inspired the article: design so elegant, modern and feminine, it caught my attention without really demanding it. It is the beautiful application of Leaver’s lace and delicate details engineered with … Read More
This has been a very trying day. Shirley, my partner in all things Lingerie Briefs, and I spent a good part of our daily phone meeting having a whine fest. It’s the winter that won’t go away; it was 5° in New Hampshire this morning. Tax season looms. Oh yes and bathing suit body prep (though one would be hard pressed to know) is around the corner. Let’s not even mention being housebound by the … Read More
We are very proud to introduce our newest blogger, Kim Caldwell and her column “Hurray For Lingerie”. Kim’s lingerie career finds its roots with Linda The Bra Lady where she learned the intricacies of Bra Fitting. Besides her long running relationship with Linda’s, Kim’s experience at Saks and Bergdorf’s representing La Perla has helped forge her unique insight into the world of better intimates. Add to that her many appearances on TV and Kimmay’s … Read More
As a veteran of the Intimate Apparel business, I would be hard pressed to say that I was not familiar with the 125+ year old Triumph brand. They have dominated European and Asian markets for well over a century. Ensconced in their German/Swiss heritage, the Triumph name has long been equated with technical innovation and volume driven design. Witness here the Amourette collection which has sold over 60 million units since its inception in the … Read More
For those of you who are not yet aware, our Bridal Brief’s column is written primarily by me and we have had a terrific reaction to the stories we have posted there. So today, we decided to make that message clear by giving you a highlight here of the Lise Charmel post published today in Bridal Briefs. It’s no secret that I believe this is a year round opportunity for any lingerie retailer willing … Read More