On Trend ~ Graphic Blue Swimwear

January 27, 2017

Swim Briefs on Lingerie Briefs

I’m in a blue state of mind, but luckily for me, I left the country this week for a winter distraction in Paris. The city is full of hidden treasures like this amazing glass dome in the Printemps Department store. Maybe it inspired this season’s trend in swimwear, blue graphics. For those of you still ensconced in the ice and snow that is swallowing up a good portion of North America right now, it might be a good time to escape to a warmer climate. Blue skies and blue water are a salve for the soul. Maybe that is why blue is such a dominant color. And graphic prints  command an appreciation for abstract thoughts. We are focused here on lingerie brands that have applied their expertise in fit engineering to bathing suits that are available up K cups. Why not find some respite. For sure, we all need it!

Panache Swimwear on Lingerie BriefsPanache

Empreinte Swimwear on Lingerie BriefsEmpreinte

Prima Donna Swimweawr on Lingerie BriefsPrima Donna


Panache Swimwear on Lingerie BriefsPanache

Elomi Swimwear on Lingerie BriefsCurvy Kate

Panache Swimwear on Lingerie BriefsPanache

Freya Swimwear on Lingerie BriefsFreya

Fantasie Swimwear on Lingerie BriefsFantasies



No comments yet.

Swim Briefs


Contributing Authors

Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.