A few days ago, I attended an intimate fabric exposition that was hosted by industry leaders Eurovet and Invista™. It was an elegant party replete with a beautiful venue, excellent food, plenty to drink and superior resources. We will be touting its virtues in another blog soon. What struck me most was the technology demonstrated by the presenting brands and the promises they offered for the future of Lingerie product development. They will help designers … Read More
The Lingerie Industry continues to make headlines as brands are recognized more and more for innovation, fashion and good old customer service. We at Lingerie Briefs are proud of our Spotlight Partners who understand the concept of branding and strive everyday to raise the bar for our industry. It is with great pride that we are highlighting Freya, winner of the 2013/14 CoolBrands award. Working diligently over time to build a reputation for answering … Read More
On my 13th birthday, my mother gave me a simple pearl and diamond ring that had been designed for her as a young girl. Made from one of my grandfather’s tie tacks, it was very special to her. I, in turn, gave it to my own daughter on her 13th birthday. It has been a family treasure for four generations. To me, these stones conjure the memory of my mother’s most precious lesson, that … Read More
Introducing our newest column, Swimwear Briefs by Jennifer Cermak. Today Jennifer discusses “Why Fit Matters”
With many retailers and media markets focused on the junior and surf brand lifestyle swimwear, it is no surprise that people over the age of 20 are struggling to find the a suit they feel good in. . . .READ MORE… Read More
I only met Linda Hartman recently, although she has been in the Intimate Apparel Industry for more years than she probably wants to disclose. It’s clear she has learned a thing or two about niche merchandising and how to define her brand’s mission. Since branding is my mission and we are driving the message home in the next few weeks (see our Retail Briefs column), I thought Linda’s product focus was worth a call … Read More
In my last Retail Briefs column we began looking at branding in the world of lingerie. The definition of branding – for the purposes of this series – is simple to say, and extremely difficult to execute. Namely, branding is “your promise to your customers.” . . . READ MORE… Read More
Retail feedback on the future potential of the Le Mystѐre Brand has been amazing. As some of you might remember, it was in this column last December that I predicted that the new management and design team spearheading Le Mystѐre’s transformation would put this great brand back on track. Well I was right. With several new collections, I had difficulty pinpointing which product to highlight. Stepping out of my normal writing model – … Read More