Share

She Sells Seashell Swimwear ~ Margarita Mermaid

September 11, 2016

By ALISON CONNOLLY

Margarita Mermaid Swimwear on Lingerie Briefs

Admit it, at one point or another in your childhood you fantasized about being a beautiful mermaid.  When I was 7-years-old, I dressed as a sparkling mermaid for Halloween, likely inspired by the hit movie of the time Splash.  My mom and grandma were quite clever creating the costume, using a bright bathing suit of mine as the costume’s base, adding a seashell bra and wrapping my lower torso in green fabric with painted fish scales.  Fast-forward many years later, and once again I am able to dress as a mermaid and it also involves swimwear.  That’s where Margarita Mermaid comes in.  It is a delightfully whimsical brand of swimwear featuring designs inspired by mermaid essentials; seashells, starfish and sparkles.  NYC-based designer Margarita “Mermaid” officially launched her label in 2012 with an Etsy store, and now has a full-fledged website that includes an inspiring collection of swimwear and eye-catching editorial-style photo lookbooks.  What once began as a fun outlet for creations she made for her Instagram account, blossomed into an actual brand with a loyal following. With this collection there’s no need to trade your legs for a mermaid tail, since Margarita Mermaid makes it much easier to bring the underwater fantasy to life!

margaritamermaid_lingeriebriefs2

margaritamermaid_lingeriebriefs3

margaritamermaid_lingeriebriefs7

margaritamermaid_lingeriebriefs6

margaritamermaid_lingeriebriefs10

margaritamermaid_lingeriebriefs4

margaritamermaid_lingeriebriefs16

margaritamermaid_lingeriebriefs8

margaritamermaid_lingeriebriefs9

margaritamermaid_lingeriebriefs12

margaritamermaid_lingeriebriefs15

margaritamermaid_lingeriebriefs13

margaritamermaid_lingeriebriefs14

 

 
COMMENTS
0

No comments yet.

Featured Designers Gallery

 
 
This Gallery is a visual harbor of interesting details from inside the world of lingerie as well as beyond its boundaries. From Indie Designers to Established Brands, we feature garments that are usually cutting edge and/or timeless in their design of intimate apparel.

 
Occasionally included are images just to make you smile!
 
 
CONTRIBUTORS INCLUDE:
 

 
 
ALISON CONNOLLY (aka Alison Rubke), Social Media Manager of Lingerie Briefs since June 2015. Alison was formerly co-founder/owner of the luxury lingerie boutique Faire Frou Frou and authored the blog: Frou Frou Fashionista. She now manages a variety of individual and business accounts on various social media platforms and is a regular contributor/author on Lingerie Briefs.
 
ELLEN LEWIS, Publisher/Editor Lingerie Briefs
 
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Gallery

 

 

WELCOME TO OUR GALLERY OF FEATURED DESIGNERS & FASHION ILLUSTRATION!
 
 

GALLERY: FEATURED DESIGNERS
 
From Indie Designers to Established Brands, we feature intimate apparel fashions that are usually cutting edge and/or timeless in their design.

 
CONTRIBUTORS INCLUDE:
 

 

 
ALISON CONNOLLY (aka Alison Rubke), Social Media Manager of Lingerie Briefs since June 2015. Alison was formerly co-founder/owner of the luxury lingerie boutique Faire Frou Frou and authored the blog: Frou Frou Fashionista. She now manages a variety of individual and business accounts on various social media platforms and is a regular contributor/author on Lingerie Briefs.
 
ELLEN LEWIS, Publisher/Editor Lingerie Briefs
 
 
SEE MORE FASHION DESIGNER FEATURES:
 
 

………………………………………………………

FASHION ILLUSTRATION by TINA WILSON
 

 

 
Tina Wilson began her career in intimate apparel graduating from Parsons School of Design after receiving a full scholarship. While in her first design job at Christian Dior Lingerie she was personally selected by as Head Designer to work on the launch of Calvin Klein Underwear, the legendary minimalist brand he created. Tina was and remains the only designer ever hired by Calvin Klein personally for this position.
 
Following 4 successful years at Calvin Klein, Tina joined the Josie Natori Company, where she became the designer for the new contemporary division.  After 5 years with Natori, the opportunity arose to be Design Director for the launch of Donna Karan Intimates. Tina was selected by Donna Karan and worked for the licensee Wacoal America for the next 12 years, where she worked intimately with Donna conceiving, fitting, and merchandising her iconic bras, underwear, shape wear, yogawear and sleepwear….
 
 
SEE MORE FASHION ILLUSTRATION and info about TINA WILSON:
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

Swim Briefs

 
 

SWIM BRIEFS
Contributing Authors

 
ELLEN LEWIS
 
KIMBERLY BERGER
 
Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
 
 
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.