We are very pleased to welcome our newestSpotlight Partner, Simone Pérѐle . This multi-faceted lingerie brand defines the essence of modern French Lingerie and the woman who wears it: bold, confident, seductive and exquisitely feminine. In my opinion, Simone Pérѐle is an important part of any better specialty store repertoire and we are proud to have them on our Lingerie Brief’s team. Click here to see more… Read More
Whenever I think of the Eberjey brand, for some reason I think of Fire Island, where I used to visit my friend Rebecca for week-ends of R & R. There is something intrinsically soothing about this beach haven: no cars, sun bleached boardwalks and leisurely bike rides past clapboard cottages. Even the deer standing unperturbed on the paths adds to the bucolic atmosphere. Perhaps it’s the ocean air, endless sand … Read More
Shopping at Costco yesterday, I started to think about how seemingly remote items become mainstream staples. Actually, Costco is an interesting study. So many shoppers go there for specific things week in and week out, but truthfully, it’s the new and unexpected product that surfaces in those robust aisles that really seduces consumers to this wholesale warehouse environment. One of the things this retailer does so well is ferreting out … Read More
Shortly after I began writing this blog, and long before we had a bridal column, I was in Paris and saw a wedding dress in a store window that inspired me to write a story about the essence of Chantelle Lingerie. Something holistically French inspired the article: design so elegant, modern and feminine, it caught my attention without really demanding it. It is the beautiful application of Leaver’s lace … Read More
This has been a very trying day. Shirley, my partner in all things Lingerie Briefs, and I spent a good part of our daily phone meeting having a whine fest. It’s the winter that won’t go away; it was 5° in New Hampshire this morning. Tax season looms. Oh yes and bathing suit body prep (though one would be hard pressed to know) is around the corner. Let’s not even … Read More
We are very proud to introduce our newest blogger, Kim Caldwell and her column “Hurray For Lingerie”. Kim’s lingerie career finds its roots with Linda The Bra Lady where she learned the intricacies of Bra Fitting. Besides her long running relationship with Linda’s, Kim’s experience at Saks and Bergdorf’s representing La Perla has helped forge her unique insight into the world of better intimates. Add to that her many … Read More
As a veteran of the Intimate Apparel business, I would be hard pressed to say that I was not familiar with the 125+ year old Triumph brand. They have dominated European and Asian markets for well over a century. Ensconced in their German/Swiss heritage, the Triumph name has long been equated with technical innovation and volume driven design. Witness here the Amourette collection which has sold over 60 million units … Read More