Briefs

Valentine’s Day is one month away. What fantasy besieges you?  Seduction appears in many forms, none as provocative as lingerie. This season the teddy is the star. No one does sexy bodywear quite like Maison Close.

“SHE OCCUPIES THE FRONT OF THE STAGE”

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“SHE TENDERLY TRIES TO ENTICE HIM, AND THEN BRUSHES HIM OFF TO INCREASE HER DESIRE”

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“QUEEN OF THE MODERN AMAZON”

Chaperon Rouge she-chokes-and-leads-him-by-the-nose

“SHE CHOKES HIM AND LEADS HIM

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In late 2012, a close colleague of mine asked me to look at a new foundation’s brand, Curvy Couture™ being prepared for a 2013 market launch. It’s not easy to break through merchandising barriers when it comes to bras and panties.  I was immediately impressed by the quality but recognized some clear merchandising voids.  A cohesive presentation in extended sizes was not yet available and so, as I need to … Read More


Cruise Into 2014

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Maison Lejaby

As many of you might already be aware, we have taken a dive into our own Swimwear Briefs column. Written by Jennifer Cermak, swim professor, maestro of Nani Nalu beachwear boutique and designer of Jenna Sea, an emerging luxury brand fitting D-G cups, we have watched this category evolve from a touch of fashion to a major margin builder in Lingerie stores across North America. Swimwear is the Read More


1920 knickers

Today is New Year’s Eve and that time each year when we reminisce.  I was thinking about how I became so enamored with Intimate Apparel. I was never a girly girl.  It was never about the concept of sex appeal.  When I was a young woman, I shopped in vintage and recycled clothing stores because I had a proclivity for old things.  Somehow they made me feel unique, independent and … Read More


Grand Statements ~ Parfait

parfait-charlotteJust before I left Cabo to return to NY, I decided to paint an anchor wall in my house a vibrant desert color. As I watched this bare surface change from white to an orange-red, I began to have apoplexy.  I had wanted to make a statement but this was more like a proclamation and I was undone.  Ok, it’s easy to re-paint a wall, but I had 24 hours … Read More


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