Up in NH last week visiting & working with Shirley, we took the Portsmouth Harbor tour for a short reprieve. Passing by the now defunct Portsmouth Naval Prison, the infamous brig where Humphrey Bogart is rumored to have spent a brief respite, I got to thinking about his illustrious career. I am not much of a TV or Movie fan, but those old black and white films where he exudes … Read More
In my continuing post wrap of the recent Lingerie market events, I want to share one more story about a panty that may not be exactly “new” but is definitely “tried & true”. After all, these shows are about the pursuit of fashion, fit and profit and I believe the B-Fitting underwear collection from Wacoal answers this call. I never would have entertained the notion of a one size panty … Read More
When Barbara Gilbert, owner of Barbara’s New Beginnings and I were having a bite to eat at Curve and recapping what was new and worth seeing at the show, she insisted that I visit the knixwear™ stand. She was enthusiastic about a new Toronto based underwear brand that she had tried and was about to purchase for her store. In fact, she escorted me to the booth where I met … Read More
I always stop by the Cass booth at Curve to find out what new shapewear innovation, designer Susan Ledyard has up her sleeve. This time it’s the Lucky Back™ shaping shrug launched this past spring at retail. Besides the proprietary performance fabrics that have come to define the Cass Luxury Shapewear brand, this innovation promises to propel the company into the wellness market adding extra value to a Lingerie … Read More
One of the cardinal rules of retail merchandising is the simple fact that a merchant has about 15 seconds to seduce a customer before she or he disappears into the dust. It does not matter if it’s a brick and mortar store, an on line boutique or a brand competing for a buyer’s attention. When I was trained, ions ago, on the Executive Training Squad of the venerable Abraham & … Read More
Great merchandising comes in many forms. I found a new product at Curve NY this week that covers all Lingerie categories all the time and yet it cannot be worn. Intimates Market 24/7 transforms the way a manufacturer showcases a collection and communicates with buyers. Naturally, it lives 100 % on the Internet. Participating brands work directly on line with registered buyers and registered buyers work directly with those brands. … Read More
Based on the huge success of the London Lingerie Collective, our friends from the other side of the pond staged their second New York rendition of this unique Indie Intimate Design show including 10 brands that were highlighted in a sunlit venue at Studio 320. Labels such as Noe Undergarments, Dottie’s Delights, Vedette, Underprotection, Lascivious, Kris Soonik, Madame Supertrash, Relique, Kallist, Darkest Star and Buenos Noches made themselves known.… Read More