Briefs

By ELLEN LEWIS

samantha chang as featured on Lingerie BriefsSamantha Chang

Evolution is a jewel in the crown, an elegant display of boutique brands. I had intended to combine the Evolution NY and Curve NY  show into one market report. The insights are not that different. I have over 600 images that reflect this point. However, even edited down, there are just too many for one post. Two shows in separate locations proved a bit  challenging … Read More


By ELLEN LEWIS

Le Petit Trou as featured on Lingerie BriefsLe Petit Trou

Curve NY was a major success. Taking place once again at Spring Studios in downtown NYC, the energy matched the message. Spring 23 is all about Joy and Color in our lives. Booths were packed, mainstream brands as well as newcomers. The Lingerie Briefs Salon showcased 18 entrepreneurial designers in a gallery venue attracting over 100 contacts for participants. Seminars seats were full. There … Read More


By ESTELLE PULESTON

Posie Lingerie as featured on Lingerie Briefs

Posie by Posie Upshall is a lingerie brand where sustainability, ethics and luxury collide to create stunningly beautiful designs you can feel good about buying.

Upshall began developing the brand via an incubator program after graduating from the renowned Contour Fashion course at De Montfort University, and it was officially launched in October 2019 – just a few short months before the pandemic hit and the world … Read More


By ELLEN LEWIS

Carissa organic pima cotton sleepshirt as featured on Lingerie Briefs

Last week, after my husband commented on the “worn out” t-shirts I was wearing to bed, I began grazing the internet for something that would meet my comfort standards. I landed on the Carissa sleepshirt from Skin Lingerie. I know I cover this brand often, but frankly; they deserve it. The relaxed attitude that defines Skin’s design ethos is right up my alley. Usually, when I … Read More


Over the past several days, the Lingerie Briefs team has been in New York City exploring the exciting, intimate apparel shows. Both the Curve and Evolution trade shows were very well attended and the brands were happily writing orders while showcasing their Spring 2023 collections. Ellen Lewis and Alison Rubke even curated and hosted the beautiful Lingerie Briefs Salon at Curve which featured 18 emerging designer brands! We’ll have full … Read More


By BECKY YEE (Photographer/writer)Athletic Works briefs, Model: Myles. Photo by Becky Yee featured on Lingerie Briefs

Leave it to a female-run manufacturing company to merge sustainability, style, and functionality into a product men love for sports, work or hanging out. These photos showcase durable, comfortable briefs for hardworking men. Models are wearing Athletic Works & Wrangler underwear, two of the many Grey Matter Concepts‘ private label and licensed brands.  (Above: Athletic Works briefs, Model: Myles @myl3z6. Photo by Becky Yee)Read More


Nicole See-Thru Lace Bra by Fit Fully Yours in Sailor Blue featured on Lingerie BriefsThe origin of the name Nicole means victorious, a perfect way to describe Fit Fully Yours’ elegant Nicole See-Thru Lace Bra (B2271). With exquisitely detailed two-tone embroidery, this feminine underwire delivers excellent support and all day comfort. The sheer, see-thru style makes this bra especially sexy and the cups offer a lovely lift, a rounded shape and great coverage.

The supportive aspect of Nicole’s 3-part underwire is exceptional, features … Read More


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