By ELLEN LEWIS
Who would have thought my Anita Active Sports Bras would become my daily support during this unexpected quarantine. During this extended sequester, one truth has become way more apparent to me. I must exercise. And so last week, I stepped up my game and started walking (2 miles) every day and began online virtual training. Thank goodness for my Anita Sports Bra wardrobe. I have several styles … Read More
Montelle Intimate’s Every Woman, Every Day Essentials have always been recognized for their lingerie solution status. Their best-selling wire-free t-shirt bra stands out in this unprecedented situation for its versatility and comfort. This style, which has already become a staple in many underwear wardrobes, is a perfect answer to the current work at home environment. The multi-channel spacing feature across the back wings allows for flexible positioning of the straps … Read More
By ELLEN LEWIS
Today, Lingerie Briefs is launching a Sustainability column featuring brands and retailers who get the message and are focusing on finding solutions. Our intent is to recognize efforts being made within the Intimate Apparel industry to confront this cataclysm that threatens our planet. In this pursuit, it is clear education is the key. On a personal level, although I was raised with respect for my environment, I … Read More
By HOLLY JACKSON
Period panties are one of those things that don’t come up much when discussing fashionable lingerie – for good reasons! While I love that they exist and am a big believer in the tech behind them, the best you can say about most of them in terms of visual design is that they look like a regular pair of black cotton panties. K + 1% was part … Read More
By ELLEN LEWIS
Skin
Much of what we saw at Curve Expo in New York replicates trends shown in Paris. But the dichotomy of emphasis between the USA and Paris shows indicate clear differences in the cultural priorities that guide these markets. However, one emphasis that proved universal is sustainability. Without exception this topic dominated both venues and brands that are taking the cause to heart found traction … Read More
By ELLEN LEWIS
Aubade
Last week, post Paris shows, I recapped my impressions of Interfilière , which focuses on color, prints, materials and major messages that will affect Intimate Apparel design in the future. The exposition takes us into the 2021 design timeline. Today, I zero in on the Salon International de la Lingerie, which runs in tandem with Interfilière and targets actual product ready for the AW 2020 … Read More
By ELLEN LEWIS
Reviewing last years recap of the Paris Interfilière Fair, it is quite evident that this year the message has not changed. It has only intensified. The critical movement in fashion is sustainability and the challenges for the Lingerie Industry are substantial. This exposition emphasized the importance of technology for every material that informs Intimate Apparel development. Wrapped together with this global quest is the heightened priority … Read More