Lingerie designer Sylvia Pedlar created the first shorty nightgown in 1942, known as the Babydoll. It was a practical response to the fabric shortage during World War II. The pretty and feminine sleepwear style reflected the resourcefulness of women during a time of scarcity. The Babydoll gained further popularity after the release of the 1956 hit movie “Baby Doll,” which catapulted it into the realm of pop culture. Since then, |

Do you have all your lingerie essentials for summer? Wacoal has got you covered with the bras you need for the sunny days ahead. Their Bras of Summer® features strapless, t-shirt, racerback, sport, and cooling styles for wherever life takes you. Keep reading to find your must-haves for summer and beyond.
Strapless: Wearing a strapless, halter, or one-shoulder look this summer? The Red Carpet Strapless Underwire Bra and NEW Comfort … Read More
By ELLEN LEWIS
Ever since the last NY Curve Show where I met Georg Weber-Unger, the indefatigable leader of the Global Anita brand, I have felt compelled to tell this story. Actually, it’s his story, his family’s legacy, and the extraordinary diligence of the Anita team worldwide that completes this narrative.
This is a tale of international intrigue, powerful women, endless energy, incredible endurance, stellar products, and a phenomenal … Read More
Even though I am not especially religious (no judgement please) I have to admit that sometimes resurrection is viable. Particularly when a brand sells out of a style within days of a launch. Such was the story one year ago when Evelyn & Bobbie highlighted the Evelyn Bra in the Champagne Ginkgo print. So, as a result, this summer the brand is reviving this pattern this season in four collections: … Read More
It is with great pleasure that we welcome AnaOno Intimates into our Spotlight Partnership. A pioneer in women’s breast health they are a force in the Mastectomy lingerie business and beyond.
In 2014, Dana Donofree, a young breast cancer survivor, set out on a mission to revolutionize the intimate apparel industry. Her journey led to the birth of AnaOno Intimates, a brand dedicated to providing beautiful, comfortable lingerie for those … Read More
Launching in June, Le Mystere is excited to announce the addition of several new pieces to their highly successful Seamless Comfort Collection of panties and bralettes. New styles include: Bodysuit, High Waist Shaping Thong, Tank, Hi Cut Brief, Boyshort and High Waist Shaping Brief. In addition to the new styles, their existing panty silhouettes and bralette will be arriving in multiple new colors.
Seamless Comfort Bodysuit 
The Seamless Comfort Bodysuit… Read More
Lise Charmel energizes your summer 2024 wardrobe with majestic colors. Three dynamic collections make the statement: Frisson D’or, Dressing Floral and Jardin Delice. A tapestry of intimates and swimwear in brilliant hues of sunny yellow, emerald green and golden rose deliver a message of positivity, growth, and beauty. Honeysuckle, orange blossoms, jasmine and orchids, Lise Charmel’s favorite floral motifs, form a canvas of exquisite prints that coordinate brilliantly with these … Read More