B.tempt’d’s new collection, b.sumptuous, is an ultra feminine look reminiscent of spring foliage. This underwire balconette bra is mesh lined with a dramatic floral motif making this a great option for square neck tops. Equipped with a soft stretch mesh band and adjustable shoe-string strap it is the perfect addition to your lingerie collection. Try pairing this bra with the coordinating bikini to complete the look. Available in Mahogany … Read More
By ALISON CONNOLLY
To be able to design and create lingerie is one thing, to have the skills and training to design corsets is quite another! That is why when we discover a talent in the old world craft of corsetry: it typically involves someone who has very specific training and tailoring expertise. It is no surprise that Gerry Quinton, the force behind the brand Morúa, is precisely that … Read More
Made to fit like a traditional bra, it’s hidden lightweight foam pads and cushioned underwire provide a perfect shape. Designed with padded front shoulder straps and convertible, rigid back shoulder straps, it minimizes movement while keeping you comfortable. With mesh back wings that wrap around you for a secure fit, Le Mystere’s Hi-Impact Sport Bra has everything you … Read More

When it comes to wedding sleepwear, nothing is quite as elegant as pure silk nightgowns and matching robe sets. Linda Hartman has been satisfying brides with classic silk designs since 1997. Embellished with a touch of lace, these pieces are simple, timeless statements at excellent prices. Wrapped together with Linda’s best-selling Bedroom Eyes eye-mask, no wonder these are a bridal shower favorite.
For April, we celebrate our BBF: Best Bra Forever!
This bra of the month style is considered the holy grail of T-shirt bras by offering opacity without padding. The Basic Beauty Spacer Underwire T-Shirt Bra’s innovative spacer fabric is light and airy with no show-thru making this bra the perfect foundation for everyday use. Instantly receive firmer and smoother results along with maximum coverage and control in your favorite tee … Read More
By JEAN CRISS

I met a remarkable woman who founded a bra recycling company. Actually years ago she founded the original shoulder pads we’ve known to love and wear over the years that have come back in style and worn by super models in undergarments for a shoulder boost, breast boost or for comfort.
Her name is Kathleen Kirkwood and she is the Queen of the ‘Pints of Pads’ which … Read More

Now through the 8th of May, Mary Jo invites all (over the age of 18) to help celebrate 20 years of Avero by designing your OWN AVERO bra! It’s fun and easy to enter by personalising two Avero limited editions, that is Rainbow and Orchid, in the online module HERE.
Avero goes for an original combination of soft checked fabric and playfully embroidered daisies. With a hip watercolour print in … Read More








