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By Ellen Lewis

There is nothing like a tropical dream to divert oneself from the everyday minutiae that tends to manipulate out lives. I am leaving for my home in Cabo San Lucas on Friday and most excited by the prospect of tropical gardens, luscious fruit, fresh sea air and the general slowdown that informs the lifestyle of this Mexican community. Since the everyday attire is swimwear and I need … Read More


Black Is The New Black

By Kim “Kimmay” Caldwell

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Maybe it’s because I live in NYC. Maybe it’s because I’m practical. Or maybe it’s because it’s downright sexy. I love black lingerie. In my 10+ years in the industry, I’ve seen a few colors trending here or there, but black was always a popular option – either for those who want something extra special or for those looking to create a foundations bra wardrobe.

In … Read More


By Michelle Metens

Most women have a never ending desire to deck themselves out and flaunt their best assets, and party season is the prime time of the year when we have a legitimate opportunity to do just that. But when it comes to Halloween, which is the kickoff for the fall party season, just exactly where does the urge to dress up as sexy bumble bee come from??

bee This Read More


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Living with breast cancer is hard and can sometimes feel lonely; however, support is literally a book away. Susan G. Komen Greater NYC and Wacoal have teamed up to give you the New York Times bestseller, “The Silver Lining: A Supportive and Insightful Guide to Breast Cancer” by Hollye Jacobs. This amazing and supportive book was created as additional support for women dealing with the disease, as well as, family Read More


Behind the scenes video from a recent photo shoot of some of the latest Autumn/Winter collections from Freya Lingerie, all featuring gorgeous designs and luxurious fabrics in up to a K cup.

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INDOMPTABLE-lou

This glimmering lurex trimmed, mono- stretch tulle line, LOU’s Indomptable bra in midnight-blue, exudes elegance without sacrificing fit. B-E cups in the demi cup, as well as B-F cups in the full cup.… Read More


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Having lived a good part of my young adult life on the south shore beaches of Long Island, NY  I was pretty familiar with the particular fashion life style of the surfing obsessed.   It’s all about utility, function and comfort and of course the bikini reigns. But the most interesting focus for me was the rash guard.  It’s presence in this market goes way beyond its original purpose: protection. It … Read More


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