By ELLEN LEWIS
Bretelle
Some of the most successful ideas are born when the industry needs them most. Evolution Concept Show emerged in 2020 as a digital solution designed to keep intimate apparel brands connected with retailers during an uncertain time. What began as a virtual marketplace has since evolved into one of New York Intimate Apparel Market Week’s most distinctive destinations.
Fogal
Today, Evolution offers far more than a … Read More
This month Freya launches the new Essentially Smooth Molded Balcony Bra, a new refined t-shirt bra for women sized 28-36, D-H (UK sizing). This bra delivers everyday functionality with the technical expertise that has become a hallmark of the Freya brand.
Designed for a barely-there feel, this style embraces the modern woman’s demand for effortless wearability without sacrificing fit. The ultra-soft molded cups create a smooth, rounded silhouette that … Read More
By ELLEN LEWIS
For half a century, Lise Charmel has dedicated its creative aesthetic to the traditions of French Haute Couture design elevating it into an art form. The brand has built its legacy on an unwavering commitment to exceptional craftsmanship, imaginative design, and technical excellence. From its proprietary ateliers in France, Lise Charmel continues to create and distribute its collections to more than 50 countries worldwide without compromising the … Read More
After two years of development, Montelle proudly unveils CONTOURÉ, a modern lingerie collection designed to smooth, support, and move with you. Created for today’s woman, the CONTOURÉ Minimizer Bra combines innovative molded lace cup technology with a sleek, contemporary aesthetic.
… Read MoreFrom Montelle’s Designers ~
“The new collection features a range of modern, high-demand lingerie pieces designed with both comfort and style in mind. Highlights include the minimizing bra with
Warm-weather dressing starts with the right foundation, and Wacoal’s summer-ready bras are designed to deliver comfort, support, and versatility through every heat wave, getaway, and special occasion. From breathable spacer fabrics and moisture-wicking performance styles to lightweight lift and strapless solutions, these bras combine innovative design with all-day wearability. Whether you’re heading to a workout, slipping into a breezy tank dress, or simply looking for cooler everyday comfort, these standout … Read More
Panache Lingerie celebrates the beauty of florals with collections that blend romance, confidence, and exceptional support. From delicate embroidery to bold floral prints, each style captures the fresh energy of spring and summer in its own unique way.
Ottilie
Like wildflowers at sunrise, Ottilie brings softness and charm to the season. Presented in a dreamy dusky blue, this balcony bra features delicate bow embroidery accented with sweet heart and flower … Read More
By ELLEN LEWIS
Let’s talk about that one bra. You know the one, the holy grail in your top drawer that delivers flawless shape, unstoppable lift, and comfort that actually lasts until bedtime. For so many of us in the fuller-bust community, that MVP is none other than the iconic Elomi Matilda plunge.
Well, get ready to fall in love all over again.
This season, Matilda arrives in a … Read More