Lingerie Briefs ~ by Ellen Lewis Lingerie Briefs ~ by Ellen Lewis

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Curve New York Celebrates Heritage, New Beginnings & Industry Connection This August

July 28, 2026

By MOLLY JAYNE

Curve NY august 2-4 at the Javits center celebrating brand debuts, new collections and celebratory events as featured on Lingerie Briefs

As the intimate apparel industry gathers in New York this August, Curve New York returns to the Javits Center River Pavilion with a season defined by milestone anniversaries, exciting brand debuts, immersive experiences, and the Spring/Summer 2027 collections.

From August 2-4, buyers will discover a thoughtfully curated mix of established industry leaders, emerging designers, educational programming, and networking opportunities that continue to make Curve North America’s leading … Read More


mey’s Everyday Opulence: A Preview of Color, Craftsmanship & Curated Living

July 26, 2026

By ELLEN LEWIS

mey lingerie spring/ summer 2027 preview featured on Lingerie BriefsThe true brilliance of mey’s Spring/Summer 2027 “Everyday Opulence” story isn’t found in a single bra, sleepwear silhouette or seasonal print. It is the brand’s ability to weave color, print and exquisite embroidery throughout lingerie, daywear, sleepwear and loungewear, delivering one beautifully connected wardrobe vision. In an increasingly competitive retail environment, this cohesive merchandising approach gives retailers a compelling visual narrative designed to inspire multiple purchases.

Arriving … Read More


Just Launched: The Busty Bra by Evelyn & Bobbie

July 23, 2026

Evelyn & Bobbie new Butsty Bra for women 27-36 bands and DDD-L cups designed with EB Core+ and EB Flex Tech technology as featured on Lingerie BriefsJust launched this week, Evelyn & Bobbie’s new Busty Bra is the culmination of 33 months of research and development, created specifically for women who wear 27–36 band sizes and DDD–L cups. For years, women with smaller frames and fuller busts have been told that exceptional support comes with a price: rigid underwires, aching shoulders, and the constant compromise between comfort and control. Evelyn & Bobbie has never accepted that … Read More


Your New Go-To Bra: Fit Fully Yours’ Chloe Sweetheart Moulded

July 22, 2026

Fit Fully Yours' Chloe Sweetheart Moulded Bra featured on Lingerie BriefsFit Fully Yours Lingerie has built a vast, loyal following by offering one of the most inclusive size ranges in the industry. This Canadian brand offers beautiful everyday essentials and fashionable lingerie styles in AA–M cups, 28–44 bands, and S–4XL.

Fit Fully Yours' Chloe Sweetheart Moulded Bra featured on Lingerie BriefsFollowing the debut of the Chloe Sweetheart Moulded Bra in the sophisticated, neutral Moonlight shade, this timeless style arrives soon in sleek Black for AW26. Designed for a polished, modern … Read More


Montelle’s Latest Mysa Arrivals ~ Wire-Free, Effortless, & Oh-So-Soft

July 16, 2026

Montelle Mysa Chemise featured on Lingerie BriefsThis collection is inspired by the Swedish concept of ‘mysa’, meaning to cozy up, unwind, and embrace the slowdown. Montelle’s newest Mysa range redefines the art of ultimate relaxation. Built around the DNA of Montelle’s fan-favorite, cup-sized wireless bralette, these ultra-soft, wire-free pieces prove that you never have to sacrifice support for pure comfort. The two newest additions to the lineup drop in a timeless, effortless black, ready to elevate … Read More


Sneak Peek: Wacoal Raises the Bar with the High Bar™ Collection

July 15, 2026

Wacoal High Bar™ Underwire Bra featured on Lingerie BriefsWhen it comes to everyday lingerie, finding the perfect balance of comfort, support, and style can feel like a tall order. With the introduction of the HIGH BAR™ Collection, Wacoal proves that women no longer have to choose between the three. Thoughtfully designed with modern comfort in mind, this new collection combines elevated essentials with beautiful lace details that feel as good as they look.

Leading the collection is the … Read More


Chic & Cool: Shadowline Capri PJ Sets for Summer

July 14, 2026

Shadowline Petals Capri set featured on Lingerie BriefsBeat the heat this summer with Shadowline‘s chic Capri pajama sets! Three different styles offer the ultimate blend of casual style and pure comfort. Crafted from silky-smooth fabric, these sets keep you delightfully cool all night. Choose from several sweet collections featuring sleeveless or short-sleeve tops. They are gorgeous for sleeping, lounging, and staying effortlessly stylish.

Why You’ll Love Them

These versatile sets are lightweight and wrinkle-resistant, making them … Read More


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