b.tempt’d Effortlessly Lace collection pairs romantic floral lace with easy silhouettes designed to feel as comfortable as they look. The collection appeal is its ability to make lace feel less like something reserved for special occasions and more like something that belongs in an everyday wardrobe. It combines soft stretch lace, comfortable finishing details, versatile silhouettes, and a range of colors that can suit different styles and moods. From the … Read More
By ELLEN LEWIS

Osmose means osmosis in French. True osmosis implies a natural, effortless flow across a barrier until perfect equilibrium is achieved. In the intimate apparel industry, we often discuss structural boundaries between heavy support and weightless engineering. This season, Chantelle cleverly utilizes that scientific concept for its newest launch. The Osmose Collection represents a flawless convergence where technical scaffolding merges directly with a supple, second-skin experience.
For women … Read More
Montelle Intimates’ best-selling styles are getting a seriously playful update. Meet Lipstick, a vibrant pink hue that brings confidence, flirtation, and plenty of personality.
Lipstick makes a statement while keeping the mood fun, feminine, and effortlessly alluring. Its lively pink tone feels sweet yet sophisticated, And there’s more to love. This universally flattering shade complements every complexion, adding a radiant glow that makes skin look fresh and luminous.
The … Read More
This season, Panache turns up the color with sumptuous jewel tones, seductive silhouettes, and irresistible new-season attitude.
Allure Demi Balcony Bra in Turquoise: Make an Entrance!
Fresh, vibrant, and effortlessly sophisticated, Allure Demi Balcony Bra in Turquoise brings a luminous pop of color to everyday lingerie. The Demi Balcony creates a lighter silhouette with a flattering shelf-inspired neckline and wide-set straps that beautifully frame the décolletage. Contemporary lace traces the … Read More
Anita Since 1866 expands its popular Essential Collection with the Essential Smart Wire-Free Bralette (#5433), now available in the beautiful new Shadow Blue colorway. Originally introduced in Black and Smart Rose, this fresh shade brings a cool, contemporary update to an everyday favorite.
Modern Style. Invisible Comfort.
This new Essential Smart Series includes the wireless bralette and matching high-waist brief, blending sleek, clean-cut lines with luxurious comfort. Shadow Blue brings … Read More
By MOLLY JAYNE

As the intimate apparel industry gathers in New York this August, Curve New York returns to the Javits Center River Pavilion with a season defined by milestone anniversaries, exciting brand debuts, immersive experiences, and the Spring/Summer 2027 collections.
From August 2-4, buyers will discover a thoughtfully curated mix of established industry leaders, emerging designers, educational programming, and networking opportunities that continue to make Curve North America’s leading … Read More
By ELLEN LEWIS
The true brilliance of mey’s Spring/Summer 2027 “Everyday Opulence” story isn’t found in a single bra, sleepwear silhouette or seasonal print. It is the brand’s ability to weave color, print and exquisite embroidery throughout lingerie, daywear, sleepwear and loungewear, delivering one beautifully connected wardrobe vision. In an increasingly competitive retail environment, this cohesive merchandising approach gives retailers a compelling visual narrative designed to inspire multiple purchases.
Arriving … Read More