By DANA DONOFREE
At AnaOno, we believe that every chest is unique and deserves intimate apparel that provides comfort, support, and style. Our mission is to revolutionize the world of intimates by creating designs that cater to all breast and chest types, with a special focus on those affected by breast cancer. In the United States alone, nearly 300,000 women will be diagnosed with breast cancer this year, adding … Read More
Cheers to Le Mystere for reinventing shapewear and renaming it ‘Smoothwear‘! They have created an exquisite collection of garments that don’t contort and restrict you, but smooth and shape in a comfortable way while moving with your body.
This innovative approach and design has been introduced on several smoothing styles from bodysuits and tanks to bike shorts and bralettes. Now, Le Mystere welcomes the Seamless Comfort High Waist … Read More
Montelle is excited for the August arrival of their new Balconette Spacer in Black & Sand! This bra is the ‘little sister’ version of the Sublime Spacer, Montelle’s number one best selling style.
NOTES FROM THE DESIGNER:
… Read More“We are very excited to introduce our newest release, the Balconette Spacer. Crafted as the charming younger sister to the beloved Spacer Bra, this new arrival caters to both a younger clientele
Calida captures the Moods of Greece as it previews its Spring 2025 collections. Inspired by the sundrenched aesthetic of the Greek isles, they have created a tapestry of sleepwear styles emulating the beauty of the mediterranean landscape. Shades of blue recall the calming effect of the Aegean Sea. Conjuring the energy and serenity inherent in nature, yellow, pink and green highlight the palette. Timeless neutrals balance the picture. Never compromising … Read More
Wacoal believes simplicity should never come at the cost of support and style. The t-shirt bras in Wacoal’s new Simply Done collection check both of these boxes!
Keep it simple without sacrificing support or style with this seamless and convertible t-shirt bra. This underwire bra offers more opacity than an unlined bra, ensuring you feel confident and comfortable all day long. The decorative gold hardware adds … Read More
By ELLEN LEWIS
Comfort and charisma reign as Mey Lingerie introduces tropical colors, spiritual motifs and natures allusions to their Spring 25 collections. The message: recharge and relax in a robust assortment of loungewear and lingerie perfectly merchandised to electrify the selling floor.
The signature design acumen of this contemporary and creative brand is showcased in this preview of the November Love Story delivery combined with the Flash Poetry bralette. … Read More
By ELLEN LEWIS
This month, by popular demand, Evelyn & Bobbie launches the color cloud blue in 6 of their bestselling styles: Defy, Beyond, Bobbie Scoop, Starlette Plunge and the High-Waisted bikini and Thong. Besides the brand’s continuous effort to respond to customer’s requests, this serene shade is a lingerie bulls-eye. It is beautiful on multiple skin tones. Calming and classic, it is a design inspiration.
I can vouch for … Read More