Once again Elomi Lingerie steps up to the plate with Kelsey, a new bra innovation that is destined to be a home run for the brand. Launching for A/W 21, this is a sport inspired bralette combined with the fit and function of the bestselling Matilda bra. The lacy crop top design encases the Matilda plunge underwire framework, simultaneously ensuring outstanding lift with trend right fashion appeal. The … Read More
So many fuller-busted ladies absolutely adore the J-hook closure on the original Panache Sport bras that allows to transform these bras into a racerback, providing more uplift and support. Panache has listened to this feedback and created not one, but two new sports bras that feature a permanent racerback! This new racerback design is now available in a Wired and Wire Free style.
The Wired High Impact Sport Bra with … Read More
The Elevated Allure Underwire Bra you love just got a wire-free update!

The NEW Elevated Allure Wire Free Bra by Wacoal lifts your bustline up to 1” while the band contours to your body so it never pinches or restrains. Basically, all the lift with none of the wires.
This style features lightweight yet powerful cups to provide lift, a bonded neckline for a sleek look under your clothes and … Read More
This gorgeous Smart Rose neutral tone is now available for AW21 on two of Anita’s popular sports bras; the ISPO winning Extreme Control Plus Sports Bra and the Light & Firm Sports Bra!
The ISPO Award is the top seal of quality in the sports industry and Anita’s Extreme Control Plus (5567) was a recent winner! Designed and developed up to a K cup, this sports bra is very … Read More
In the ever-evolving journey of Chantelle’s Norah collection, this month the new wirefree version is front and center. Designed in a buttery soft knit that provides a smoothing effect without compromising lift, the Norah wirefree bra is an excellent example of the brand’s expertise in hybrid bra construction. What makes this bra so special is the combination of full and seamed support with seamless and wirefree comfort. Molded stretch … Read More
Small busted and petite women often wish to enhance their current silhouette with a bit more cleavage. The Little Bra Company® has a number of beautiful push-up bras that will lift and augment their breasts in fine fashion. TLBC’s scales are based on a petite body type, addressing both the fit and bust size. All bras are simply designed and cut on a smaller scale to allow for a … Read More
The new Net Perfection Collection by b.tempt’d features two wire free options and a match-back hi-waist thong that provides glamour from every angle. This fresh collection of intimates is modern, feminine, and always comfortable to help you feel like you can take on your day.
The Net Perfection Wire Free Contour Bra is available in two everyday colors and in cup sizes A to DD. The open neckline makes this … Read More