Intimate Affairs

Intimate Insider News

By Moira Nelson

March is such a whimsical month… She can’t decide if she wants to get warm and stay warm or to simply tease us with sporadic moments of glorious sunshine and warmth which leaves us wanting.

Early on Saturday morning, I awoke early as per my usual routine…  I wandered over to Starbuck’s for a Venti Early Grey Tea and some quiet time.  Along the way, I was amazed at nature’s conflicting character.  The ice was crunching under foot; I had to watch my step to avoid an unfortunate slip n’ slide.  Yet the birds were chirping in particularly joyous song.  I even heard a seagull squaw in the distance (which reminds me to be grateful that I live so close to the shore.)  As I passed the garden at Grace Van Vorst Church, I noticed the blue-green sprouts of early daffodils emerging from the earth… No buds … ...Read more


Intimate Insider News

By Moira Nelson

This is it!  The week we have been waiting for…  Buyers, brands, media, press, and other intimate apparel professionals are kicking off the week in Las Vegas for the bi-annual Curve NV lingerie trade show.  This season’s edition is being held at The Venetian in Las Vegas.  By the end of the week, everyone will converge in New York City for the Curve NY show at Jacob Javits from February 24th through the 26th as well as The Lingerie Collective trade show and the world’s first fashion week dedicated to the intimate apparel industry, LingerieFW™.

Here are additional details:

Introducing LingerieFW™: the first Fashion Week dedicated exclusively to the intimate apparel industry.  Lingerie Fashion Week will make its debut coinciding with the industry’s tradeshows, showcasing FW13 collections on Friday February 22nd & Saturday the 23rd at the Metropolitan Pavilion in New York City.  … ...Read more


Intimate Insider News

By Moira Nelson

February is one of the busiest months of the year for the Intimate Apparel industry.  This week is “Market Week” in the mass wholesale side of the business.  Major retailers fly into New York from all over the country to shop for Fall ’13 and to preview product for Spring ’14.  Boutiques and brands are making every possible last ditch effort to capitalize on Valentine’s Day.

The annual FEMMY Gala was held last night at Cipriani 42nd Street.  Again this year, the “Intimate Affair” was hosted by Carson Kressley.  This year’s Student Design Contest was sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. and Stretchline Holdings Ltd.  And the theme of the Student Design Contest was “Midnight Garden” – Seduction of Flowers.  This year’s winner, Tiffany Spagnuolo, created an elegant and exquisitely detailed gown entitled Dark Bloom.

We wrap up the month with Curve … ...Read more


Intimate Insider News

By Moira Nelson

The winter weather has arrived!  It has been incredibly brisk here in New York.  And I understand there was a bit of snow in Paris during the 50th Anniversary edition of Salon International de la Lingerie as well.  Despite the delayed flights and mucky city streets, I bet the flurries inspired a certain romanticism.  I can only imagine the Paris city lights twinkling through a nighttime snow fall… It seems apropos that the theme of the renowned show’s trend forum was “Ice Land” which featured four “universes” — Romantic, Innovation, Savage and Neo Nude.  I first saw this emerging trend last year at a preview of the Marlies Dekkers Winter 2012 “Ice Queen” – Cool Scandinavia collection.  At first glance, I fell in love with the icy, frosted, muted hues which were presented in delicate snowflake-inspired laces and embroideries adorned with crystal embellishments.  The colors are … ...Read more


Intimate Insider News

By Moira Nelson

We’re halfway through January… Can you believe it?  That means Valentine’s Day is just a month away!  I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry.  I can’t think of any other Holiday that almost requires a lingerie purchase, can you?

I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th.  Are you having a sale? Offering a Gift-with-Purchase? An in-store event?  Last year, Margo Andros of The Pink Slip in NYC’s Grand Central Station marketed a “Dear John” campaign which targeted the men that frequent her store.  She sent out a hand-written note to her best male clientele.  Margo recognizes the fact that men appreciate convenience and ease of purchase (especially when it comes to buying underthings for their loved ones!)  So she offered three Ready-To-Give “Packages” to remove the guesswork for the … ...Read more


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