By Ali Cudby
In preparation for the New Year and the upcoming shows, it’s a good time to take a look at your buying strategy. Is it working for you? Could it use a tune-up? Is your buying strategy hurting your business?
Some stores function without a buying strategy. Those stores are certainly putting themselves at risk every time they go to Market. Even stores that have a strategy for buying need to take time … Read More
By Ali Cudby
When it comes to a lingerie boutique – whether a bricks and mortar or online experience – how you present your environment is critically important to your brand.
For many retailers, décor goes a long way to present the brand. A boudoir environment evokes a mood very different from a store with sleek lines and bright colors. Just looking at two stores we examined earlier in this branding series – Secrets In … Read More
By Ali Cudby
Welcome to the fourth installment of this series on branding in lingerie. Today we’ll be talking to Claire Chambers, Founder & CEO of the amazing Journelle stores in New York City.
If you are new to the branding series, you can take a look at previous articles about Lingerie Briefs, Secrets in Lace and INVISTA/Eurovet. The goal in these articles is to offer lingerie retailers diverse perspectives on branding from … Read More
By Ali Cudby
So far in this lingerie branding series, we’ve looked at Lingerie Briefs and online retailer, Secrets In Lace. Now we are asking; What happens when you want to expand your lingerie brand?
It’s important to be strategic when considering expansion. There’s plenty of upside – new market, new customers, and dreaming about the ka-ching dropping to the bottom line. On the flip side, getting expansion wrong can be expensive in both dollars … Read More
By Ali Cudby
In my last Retail Briefs column we began looking at branding in the world of lingerie. The definition of branding – for the purposes of this series – is simple to say, and extremely difficult to execute. Namely, branding is “your promise to your customers.”
One company that is exceptional in this regard is Secrets In Lace. Secrets In Lace began as a bricks-and-mortar store in 1984 – almost 30 years … Read More
By Ali Cudby
Branding is a lingerie store’s greatest opportunity to create the go-to experience every retailer wants its customers to enjoy. It is also one of the greatest challenges in building a successful business. Too many stores lose customers – and sales – by having branding that misses the mark.
Here in Retail Briefs we will be examining branding in a series of articles to give you the tools you need to boost your … Read More
By Ali Cudby
Recently there was a flurry of articles seemingly saying that women’s average bra size jumped from a 34B to 34DD since 1983. The source was a study by Intimacy.
As a retailer, you may have found the headlines a little hard to believe – I certainly did. Are women’s bodies really changing? If so, why? As a retailer, it’s important to understand changes or trends having to do with women’s bodies … Read More