By John Festa
YOU’RE HOT!
98.7 degrees Fahrenheit to be exact. This is why you should not wear the same bra two days in a row.
I’m sure you’ve seen a newspaper on the street that is starting to turn brown from being outside in the sun. The paper is slowly burning. It is oxidizing. Fire is rapid oxidation. Body heat will cause the delicate parts of your intimates to … Read More
By John Festa
So they tell us. Then why isn’t there more cotton in our underwear? Sure, there’s plenty of cotton panties, but what of bras? Is this only the domain of lady golfers and Mother Earth types? Perhaps there are compelling reasons why cotton is only a small percentage of the marketplace. I’ve checked in with some of my retailer customers on this topic. The marketplace always bears the … Read More
By John Festa
La Perla
Cage bra. Harness bra. A bra with a more complex strap configuration over the shoulder and/or on the back band. A look that has been growing in recent years. Seemingly at once, two events brought this style to the forefront for me.
While visiting the EXPOSED: A History of Lingerie at the Museum at FIT, the graduates majoring in Intimate Apparel had their work on … Read More
By John Festa
Forth Bridge via Getty Images
Summer approacheth. A time for fewer, lighter clothes and more baring outfits. Tis the season for strapless bras. As if bras were not already an enigma, wrapped in a riddle, surrounded by mystery, now the job must be accomplished with no visible means of support. Finding a strapless bra that works seems to be an unending quest. In fact, there are quite … Read More
by John Festa
In a very short span of time, I received three unrelated comments on my blog from women convinced bra fitters consistently put them in the wrong size bra. It was such an odd occurance. My first reaction was to think said women were resistant to their true size.
This got me thinking. Who knows more: the people fitting the bust, or the people with the bust? So … Read More
By John Festa
Huit & La Perla
I love balconette bras. There is no other bra style that can compare with its classic sexiness and shape enhancement. The literal translation of the word balconette is little balcony. Performers regularly joke about the theater’s balcony being the cheap seats, though there is nothing cheap about this extraordinary bra style.
Lou Paris & Chantelle
Occasionally referred to as a shelf … Read More
By John Festa
Megan Wearing A Work In Progress
Recently, I met a plus-size bra fit model and I had the bright idea to interview her for another perspective on the enigma that is bras. As the appointed evening grew closer, I began to second guess myself wondering what this human mannequin* could know or say that would help the average Jane. But I figured how bad could it be … Read More
