By ASI EFROS
In this heartfelt interview, Frederika Zappe, a distinguished bra fitting expert at Wacoal Europe, delves into the philosophy of achieving the perfect bra fit. She also speaks about common bra fitting mistakes and shares a few tricks of the trade on how to avoid them.
Freddy Zappe’s journey into the world of lingerie began serendipitously. Approximately 25 years ago, she accepted an entry-level position at … Read More
By ASI EFROS
In this captivating interview, Ken Natori, President of Natori, reflects on nearly five decades of the company’s remarkable journey. He shares invaluable insights into the dynamics of running a family-owned and operated business, while offering a glimpse into the brand’s evolution, current ventures, and exciting plans for the future.
As the president of The Natori Company, Ken oversees a fashion empire that spans an impressive range … Read More
By ASI EFROS
Step into the enchanting world of Sugar Cookies, New York City’s best-kept secret in lingerie. This appointment-only speakeasy boutique, nestled in the heart of Manhattan, is where sophistication meets intimacy. At the helm is Susanne Alvarado, a creative force who has effortlessly combined timeless charm with contemporary flair.
In an exclusive chat, Susanne reveals how she reimagined the lingerie shopping experience, creating a haven for those … Read More
By ASI EFROS
Amid a brief pause between trend shows in New York, Paris, and Shanghai, Jos Berry—intimate apparel expert, visionary, journalist by trade, and avid feminist—found a moment to sit down for an exclusive interview with Lingerie Briefs. (See video below – or view it on YouTube.)
In our discussion, Jos Berry shared her invaluable insights into the bodywear industry’s most pressing challenges, offering a unique perspective … Read More
By ASI EFROS
In an exclusive interview with Lingerie Briefs Magazine, Alexandra Classen, founder of GirlsMustHave Swimwear, shares the inspiring story behind her brand and its unique approach to empowering women through thoughtful design.
Q: Can you please share a few words about yourself?
I’m half Swiss, half Mexican, born in New York, and currently living in Switzerland. I love Europe very much, but I also love returning … Read More
By ASI EFROS
Gemsli Intimates is a woman-owned intimates company offering modern, beautiful designs in luxe fabrications and laces. Pearl Spitzer, President of Gemsli, noticed many white-space opportunities as she was preparing to launch the Gemsli Brand and set on a path of purposeful design and development! Currently in the brand’s lexicon are regular sizes, minimizers and full-figure/full bust bras; along with panties, slips, nursing, maternity, shapewear, and everyday essentials. … Read More
By ASI EFROS
If you like stories with fairy tale endings, you will love a tale about Zeelum. Once upon a time, there were two beautiful young princesses, Sarifka Jungreis and Miri Brecher, who built a one-of-a-kind company from nothing and lived happily ever after.
Co-founders of Zeelum – Sarifka Jungreis and Miri Brecher
The story begins at the onset of the 21st century in suburban New Jersey. … Read More