Intimate Talks

By ASI EFROSMs Pomelo plus-size lingerie brand - an interview on Lingerie BriefsIn this must-watch “Intimate Talks” interview, Ilona Shariga, a former banker and founder of the plus-size lingerie brand Ms Pomelo, explains the business side of lingerie. You will learn about the value proposition, target customer, Initial investment, financial runway, board of advisors, and investors.

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Currently, Ilona oversees the progress of Ms Pomelo, which is produced at her family’s factory. It is an experienced lingerie manufacturer based in the city of Liepaja, … Read More


Lady Gaga wearing MURMUR Satin Sculpt Bodysuit Red for Haus Labs Campaign featured on Lingerie BriefsLady Gaga wearing Satin Sculpt Bodysuit Red for Haus Labs Campaign (photo by Christine Hahn)

Andreea Badala, CEO and Founder of the iconic brand MURMUR, epitomizes a modern-day amazon, a woman warrior, with a seductive combination of inner strength and beauty. I met with Andreea at the Evolution Concept Show in New York and was immediately taken by her talent, passion, and expressive style.

Paris Hilton wearing MURMUR Satin Sculpt Bra Top for Cosmopolitan Spain featured on Lingerie BriefsParis Hilton wearing Satin Sculpt Bra Top Read More

By ASI EFROSSoubi Studios - Sporty Intimates by Sofia Bianchi featured on Lingere BriefsI first met with the UK-based bodacious young designer, Sofia Bianchi, at the Flying Solo New York Fashion Week in September 2021 where Sofia debuted her futuristic collection of slick dance-inspired bodywear. Soubi Studios - Sporty Intimates by Sofia Bianchi featured on Lingere BriefsWhile watching her creations flow against the blue sky of the rooftop runway I knew that I was witnessing the work of rare talent. After the event, Sofia graciously shared the details of her life and her artistic pursuit. This Read More

by ASI EFROSJournelle collection and interview with Guido Campello on Lingerie Briefs

I’m excited to have spoken with a connoisseur of all things intimate, Guido Campello, Co-CEO of Journelle. In this must-watch “Intimate Talks” interview, Guido shares the history of his family’s lingerie business, as well as speaks on the subjects of creative entrepreneurship, education, inclusivity, and innovation.

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Guido Campello was born and raised in Miami in a family of immigrants who embodied the best traditions of the Italian lingerie craft. Read More

BY ASI EFROSThe Intimate Talks Series - Three Remarkable Luxury Lingerie Brands featured on Lingerie BriefsLingerie Designers are the most creative, hardworking, knowledgeable, and humble people I know. We rarely see their faces or know their names. The Intimate Talks Interview Series was created to bring their efforts forward and tell the most intimate stories of lingerie creation, which usually remain hidden. 

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Three remarkable UK-based luxury lingerie brands: Something Wicked, Studio Pia, and The Underargument are featured in this episode. These brands carry a powerful message … Read More


Spring 22 Fashion Trends as defined by Mint Moda and featured on Lingerie Briefs

For every creative human, the spark of imagination is as precious as a breath of air or a gulp of water. We are inspired by many aspects of our being via all our senses. Some of the strongest sources of inspiration for me have always been people, their creativity, and their uniqueness. Looking back at the passing year and remembering its brightest highlights, I extend my gratitude to the brilliant designers who Read More

Home Sweet Home Fabric Designs by Monique Elias featured on Lingerie BriefsMonique Elias is a universally creative artist with an unmistakable and charming style of expression. Her quirky prints and graphics are an endless source of wit and daily admiration for many of her social media devotees. These splashes of instant wisdom and childlike honesty welcome you into Monique’s magical world, which reflects all global and personal matters through the lens of kindness and love.Home Sweet Home Fabric Designs by Monique Elias featured on Lingerie BriefsDespite challenging life circumstances, Monique always returns to drawing. She derives Read More

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