by ASI EFROSBraXière is a development company that redefines how women’s underwear is created. In the last 100 years, basic lingerie designs have remained unchanged, especially in the areas related to women’s health.BraXiere fills the gap by providing women with an excellent wire-free, two-part hybrid bra that is multifunctional, comfortable, beautiful and well-fitting. The collection is designed in France and manufactured in a small workshop near Saint-Etienne with careful attention to every detail.
Macha Brizay, a creator behind the innovative and inclusive label, has worked with more than 50 lingerie brands and amassed impressive technical knowledge.… Read More
By ASI EFROS
Based in Cuggiono, Italy, the Iluna Group has been a beacon of innovation and the first lace and hosiery manufacturer to implement the latest triumphs of technology and material science. Iluna’s continuous progress in efficiency, eco-responsibility, aesthetics, and quality has won the company the attention and recognition of the intimate apparel community.
Register printing with GOTS certification
On July 6, 2021, at the Milano Unica fair, Iluna debuts the newest yarn, GRS certified and developed with 50% pre-consumer waste materials, which is now available in translucent and shiny form.… Read More
By ASI EFROS
“Aspen Dream Co is created by two women. We are mothers, business owners, partners, and friends, running it together, busy with all the projects, and believing that life can be a bit comfier,” says Kate, a Co-founder, Aspen Dream Co.
The heart-warming ethos of the brand, which encompasses the heavenly soft fabrics, body-conscious designs, and chic prints, reflects the life-loving nature of its owners, Kateryna Sukhanenko and Anastasiya Starygina.
Famous for their sumptuous fabrics, Aspen Dream’s PJs are ‘dreamy’ essentials for sleep, relaxation, and lounging all day long that have won many hearts and souls.… Read More
by ASI EFROS
“Helping women feel confident, beautiful, powerful, feminine, and sensual after mastectomy is Breastflower’s mission,” says Kamroen Farzan, founder of Breastflower and a breast cancer survivor.
In less than two years, Breastflower has transformed into a compelling campaign of empowerment and strength in a society, which considers a missing breast a taboo and where mastectomy is rarely openly discussed. After being diagnosed with breast cancer and having undergone a mastectomy in 2018, Kamroen has been determined to redefine her femininity, both physically and mentally.… Read More
by ASI EFROS
Carol Coelho has mastered the intricacy of lace and silk while first designing magnificent bridal gowns and then, in 2015, launching her own collection of exquisite lingerie, Carol Coelho Intimates.
In my interview with Carol, she gave me a glimpse of her creative process.
“One thing I still do today is what I call a ‘double-take.’ Before I say NO, I look again and ask myself WHY NOT? How can this NO be a YES? What will it take for this to be its full potential?… Read More
By ASI EFROSMatriarch Robe, Pattern – Silver Lining
A collection of exquisite 100% Silk Robes by Birds of Paradise is nature’s most symbolic manifestation. Mother Nature unites us all, in the life cycle of rebirth and beauty. Like a deft artist, it paints fiery sunsets over the oceans, a green tapestry of the rainforest, tropical flowers, and exotic birds.
Matriarch Robe, Pattern – Bloom
The magnificent Matriarch Robe is both, an indulgence and a gracious gift. It signifies abundance and love and becomes an expression of gratitude when given to those that we cherish the most.… Read More
By ASI EFROSMy interview with Vyra S. was the most unexpected and engaging discovery. It offers a highly revered opposing point of view, on a familiar product – hosiery. Both women and men, who wear hosiery, do so to feel empowered and confident, regardless of how they are being perceived by society. For many, wearing hosiery is a statement and a point of view.
“They desire to take full ownership of their own bodies without the need for external validation from anyone else,” says Vyra, Founder/CEO, LECHERY Hosiery
Was there an event in your life that prompted you to create your company?… Read More