Spotlight on Eveden

By HOLLY JACKSON

Virtual Bra Fitting with Freddy from Eveden as featured on Lingerie Briefs

This year has been one of significant change for everyone. Both individuals, brands, and lingerie stores have been adjusting to the new normal as things rapidly go virtual. Eveden’s Virtual Fit program helps train stores and individuals so they can offer high quality bra fittings online to their customers. Frederika (Freddy) Zappe’s fit clinic is always a popular attraction at Curve, so this alternative version offers the … Read More


By HOLLY JACKSON

Elomi plus size Charley T Shirt Bra in Navy as featured on Lingerie Briefs

This season, the wildly popular Charley plunge bra is available in Navy, a sophisticated alternative to black.  Its delicate meadow flower inspired embroidery has spawned a legion of fans.

The Charley embroidered collection is offered in two shapes: The Elomi Charley Underwired Plunge Bra and the Charley Bralette. The second offers a retro feel with it’s longline style decorated with feminine florals while the Underwired Plunge continues … Read More


By HOLLY JACKSON

Elomi Molly Maternity Bra for Plus sizes in blush as featured on Lingerie Briefs

You’d think that at a time in your life where everything (including your breasts) get bigger that more maternity brands would be focusing on making an expanded range of cup sizes. The reality is much different. If you’re above a G cup it can still be hard to find a maternity or nursing bra that works for you, especially if you still want to keep your beloved … Read More


By ELLEN LEWIS

Elomi Matilda Bra in Rose delivering july 2020 as featured on Lingerie Briefs

Elomi was launched in 2008 as a plus size bra brand, a much-needed collection of styles that could satisfy fit needs from 32-48, B-KK (USA P cup) and S-4X. It was welcomed by consumers with open arms and now stands as the number one plus size resource for every lingerie store that I queried. As a merchant I tipped my hat, but I never thought that ElomiRead More


By HOLLY JACKSON

The Eugenie Plunge Bra in Gilded Berry makes a bold statement with chic strap detailing that accentuates a fabulous cleavage, alongside opulent foil-print embroidery to complete the look. The plunge style features a three section cup design and side support panels for an uplifting and supportive fit in sizes DD – JJ.

I am one of those annoying people who wishes that Christmas would start in September. I’m the nut who decorates her tree on the day after Thanksgiving without fail and keeps it up all the way until New Year’s Day. I start playing Christmas carols on the piano in November. There’s something special about the sparkle and brightness that comes with the winter holidays that makes it … Read More


New from Elomi - Charley Spacer Moulded Bra in ultramarine blue - featured on Lingerie BriefsNew addition to the Charley collection. Based on the Amelia shape, the Spacer Moulded Bra features an ultra-light, seamless spacer fabric that is breathable and comfortable giving ease of fit while offering good support. Seamless cups offer beautifully rounded, smooth profile. Bandless frame has less fabric under the cups and works well for shorter torsos. Concealed side frame controls sideways bulge which has a stretch lace overlay with a diamond … Read More


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