Life Renewed ~ Elomi Launches Molly Maternity

July 17, 2020

By HOLLY JACKSON

You’d think that at a time in your life where everything (including your breasts) get bigger that more maternity brands would be focusing on making an expanded range of cup sizes. The reality is much different. If you’re above a G cup it can still be hard to find a maternity or nursing bra that works for you, especially if you still want to keep your beloved underwired bras on. Some of this is due to the simple fact that larger cup size bras are genuinely harder to design and manufacture as well as a more expensive development project.… Read More

Elomi Lingerie ~ The Ah Ha Plus Size Brand

June 12, 2020

By ELLEN LEWIS

Elomi was launched in 2008 as a plus size bra brand, a much-needed collection of styles that could satisfy fit needs from 32-48, B-KK (USA P cup) and S-4X. It was welcomed by consumers with open arms and now stands as the number one plus size resource for every lingerie store that I queried. As a merchant I tipped my hat, but I never thought that Elomi could personally work for me. As a large busted, curvy woman, I have always needed bras that skew up in cup sizes above a D cup.… Read More

‘Tis The Season ~ Elomi Roxanne & Eugenie Sparkle for Holiday

November 6, 2019

By HOLLY JACKSON

I am one of those annoying people who wishes that Christmas would start in September. I’m the nut who decorates her tree on the day after Thanksgiving without fail and keeps it up all the way until New Year’s Day. I start playing Christmas carols on the piano in November. There’s something special about the sparkle and brightness that comes with the winter holidays that makes it feel new again to me every year.

I’m convinced that the Elomi designers must feel the same way since they’ve released two perfectly festive bras just in time for the holiday season!… Read More

Elomi Charley Collection features New Spacer Moulded Bra!

September 9, 2019

New addition to the Charley collection. Based on the Amelia shape, the Spacer Moulded Bra features an ultra-light, seamless spacer fabric that is breathable and comfortable giving ease of fit while offering good support. Seamless cups offer beautifully rounded, smooth profile. Bandless frame has less fabric under the cups and works well for shorter torsos. Concealed side frame controls sideways bulge which has a stretch lace overlay with a diamond mesh look. Stretch neck edge for ease of fit. Diamond mesh center gore with cutout detail for a lighter look.… Read More

Embrace the Beach in New Freya Swim Bali Bay Collection

June 17, 2019

Transport yourself to paradise with Freya Swim’s Bali Bay, a contemporary print collection featuring a painted stripe pattern in all this season’s key colors. With a wide range of important top styles and coverage levels to choose from, we’ve ensured there’s something for everyone from on-trend high waists to barely-there Brazilian bottoms.

Bali Bay Soft Triangle Bikini Top (above), makes a statement with a stripe print in tropical colours. The vibrant style is designed with lightly padded cups and halter neck ties for great shape and support in sizes C- FF, complete with a criss-cross tie detail.… Read More

Freya’s Starlight Idol Molded Bra is Glamourous Yet Playful

April 12, 2019

The Starlight Idol Moulded Bra by Freya in fashion color Hibiscus as well as Caramel feature smooth, seam-free cups and sexy embroidered dots at the wings and cradle. It’s based on Freya’s best-selling Idol shape but with new features and colors. Classic balcony styling provides you a beautiful natural rounded look and excellent support and shaping for larger breasts. Perfect for wearing under close fitting clothing. Finished with fully adjustable straps and a pretty bow with gold charm detail. A must have in your everyday essentials, available up to an HH cup.… Read More

Chic & Confident ~ Elomi’s Charley Full-Figure Collection

February 22, 2019

Audacious and youthful, Charley combines a light diamond mesh fabric with stretch lace and features heritage-inspired meadow flower embroidery across select pieces. With a drawer full of shapes to choose from you can style this collection your way. Look out for the new underwire plunge stretch bra shape for SS19.

Charley Bralette in Ballet Pink or Black combines lightweight diamond mesh fabrics with powerful stretch lace for a rounded shape and ease of fit in cup sizes E – HH. The banded style features a side frame for forward shaping and a low cut plunge neckline, complete with a stunning lace overlay with heritage inspired meadow flower embroidery.… Read More

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