T-Shirt Bras Matter! The perfect T-shirt bra blends smooth shaping, everyday coverage, and effortless comfort under any outfit. From Wacoal’s seamless finish of Embrace Lace® and Baseline T-Shirt Bras to the wire-free comfort of Baseline, each style meets different needs. Taking Sides delivers targeted side and back smoothing, while the Red Carpet™ Strapless Bra offers versatile support for tricky necklines. Together, these styles prove that the right bra makes … Read More
October is Breast Cancer Awareness Month, when pink ribbons appear everywhere and breast health takes center stage. It is an important opportunity to pause, educate ourselves, stand with those affected by breast cancer, and remember the women whose lives have been changed by this disease. But perhaps the most important part of October is what we carry forward from it. Awareness may have a month. Commitment does not.
By ELLEN LEWIS
My daughter Maria, Reesy to me, got married last weekend. And yes, it was a Red Carpet affair. To clarify, I’m talking about the bra. For the first time in my life, I wore a strapless bra: Wacoal’s Red Carpet Strapless. Let’s be honest, I’m no spring chicken and I’m certainly not small-breasted. At 36G/H, the words strapless bra have never exactly inspired confidence. But this was … Read More
b.tempt’d Effortlessly Lace collection pairs romantic floral lace with easy silhouettes designed to feel as comfortable as they look. The collection appeal is its ability to make lace feel less like something reserved for special occasions and more like something that belongs in an everyday wardrobe. It combines soft stretch lace, comfortable finishing details, versatile silhouettes, and a range of colors that can suit different styles and moods. From the … Read More
When it comes to everyday lingerie, finding the perfect balance of comfort, support, and style can feel like a tall order. With the introduction of the HIGH BAR™ Collection, Wacoal proves that women no longer have to choose between the three. Thoughtfully designed with modern comfort in mind, this new collection combines elevated essentials with beautiful lace details that feel as good as they look.
Leading the collection is the … Read More
Warm-weather dressing starts with the right foundation, and Wacoal’s summer-ready bras are designed to deliver comfort, support, and versatility through every heat wave, getaway, and special occasion. From breathable spacer fabrics and moisture-wicking performance styles to lightweight lift and strapless solutions, these bras combine innovative design with all-day wearability. Whether you’re heading to a workout, slipping into a breezy tank dress, or simply looking for cooler everyday comfort, these standout … Read More
By ELLEN LEWIS
It was sometime in the 90’s when I first encountered the Wacoal brand. I was wandering through the lingerie floor at Bloomingdale’s when an assortment of bras immediately caught my attention. There was an unmistakable integrity to the product: refined construction, elevated fabrics, and, most importantly for me, a deeply considered fit strategy that extended well beyond the standard size range. At the time, I was in … Read More