Spotlight on Wacoal & b.tempt’d

b.tempt’d Cares

b.tempt'd Buy a Bra, Give a Bra program featured on Lingerie Briefsb.tempt’d empowers women to take on their days with confidence, poise, and conviction.

From the designs in their collections to their philanthropy, b.tempt’d strives to help women become the best version of themselves. They know that women are stronger together, so in 2019, they introduced the Buy a Bra, Give a Bra program in partnership with Delivering Good.

Delivering Good distributes new merchandise donated by companies in the fashion, home, and children’s industries to … Read More


Introducing Wacoal’s newest collection! Shape Revelation™ is an industry first, celebrating a variety of shapes and sizes by acknowledging that one size does not fit all. This inspired assortment of bras and shapewear is thoughtfully and expertly designed specifically for three breast shapes and two body shapes in a full range of sizes. This is inclusivity, evolved.

In 2021 Wacoal disrupted the intimates industry with mybraFit™, a digital tool that determines bra size within minutes … Read More


b.tempt'd Future Foundation Push Up Strapless Bra featured on Lingerie BriefsEveryone’s favorite collection just got a whole lot better with a new addition from b.tempt’d! Introducing Future Foundation Push Up Strapless Bra.

This tailored strapless push up with a plunging neckline is just what your summer wardrobe needs! With added support in the back and stay-put design, this super soft style will be your go-to bra under all your strapless, shoulder-baring, or spaghetti-strap tops.

b.tempt'd Future Foundation Push Up Strapless Bra featured on Lingerie BriefsThis push up strapless is the perfect summer wardrobe hack … Read More


By ELLEN LEWIS

Wacoal Maximum Impact Simone Sports Bra as featured on Lingerie Briefs

Fourteen years ago this month, I launched the Lingerie Briefs Brand with a blog about a horse and the Wacoal Simone Maximum Impact Sports Bra. Happy Anniversary to us both! The story was titled ‘State of Grace’. The metaphor was/is clear. Horses make me feel free. This bra provides the support I need when I ride. It’s all about the freedom that comfort provides. I searched the archives for that original … Read More


b.tempt'd New Addition ~ Future Foundation Balconette Bra featured on Lingerie BriefsA new balconette has entered the chat just in time for spring wardrobing! b.tempt’d introduces the newest addition to their best-selling collection: Future Foundation.

Between square neck prairie tops and dresses with wide-cut necklines, a balconette bra is essential. The new Future Foundation Balconette Bra offers all the benefits you need and disappears under the styles you want. Its foam cups naturally lift, and the low profile disappears under square necklines, leaving a flawlessly romantic … Read More


Wacoal Side Note collection featured on Lingerie BriefsWedding season has arrived! Whether you are the bride, bridesmaid, or guest at an upcoming wedding, it is time to shop for that extra special lingerie. Wacoal offers the perfect styles so you can feel stunning and supported for every moment. Wear (or gift!) the top white styles below for an elevated look this wedding season.

Side Note Underwire Bra: This bra features luxe satin and embroidery details that add high-fashion flair to your … Read More


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