As a company dedicated to women, Wacoal actively supports the fight against breast cancer through a long partnership with Susan G. Komen.
In 1999, Wacoal launched the Awareness Underwire Bra featuring a pink ribbon on the back for breast cancer awareness. At that time, Wacoal donated $2 to Komen for every Awareness Underwire Bra sold during Breast Cancer Awareness Month in October. Fast forward to 2023, Awareness remains a top-selling … Read More
It’s time to upgrade your wardrobe with lingerie essentials for the fall season! This curated collection of b.tempt’d top bras will cover you for all your fall styling. With these styles in your wardrobe, the options of what to wear are endless!
T-SHIRT BRA: The Future Foundation T-Shirt Bra (above) is a b.tempt’d classic! Whether you are lounging at home, running errands, or heading out for a festive fall night, … Read More
As fall comes around the corner, it is time to refresh your wardrobe with some new Wacoal lingerie! Wacoal offers over 76 bra styles in sizes A to I cup, so you will be sure to find the perfect fit and style for you. Keep reading for a guide to the top bras that are must-haves for your fall lingerie collection.
Back Appeal® Underwire Bra (above): Want to minimize … Read More
b.tempt’d empowers women to take on their days with confidence, poise, and conviction.
From the designs in their collections to their philanthropy, b.tempt’d strives to help women become the best version of themselves. They know that women are stronger together, so in 2019, they introduced the Buy a Bra, Give a Bra program in partnership with Delivering Good.
Delivering Good distributes new merchandise donated by companies in the fashion, … Read More
Introducing Wacoal’s newest collection! Shape Revelation™ is an industry first, celebrating a variety of shapes and sizes by acknowledging that one size does not fit all. This inspired assortment of bras and shapewear is thoughtfully and expertly designed specifically for three breast shapes and two body shapes in a full range of sizes. This is inclusivity, evolved.
In 2021 Wacoal disrupted the intimates industry with mybraFit™, a digital tool that … Read More
Everyone’s favorite collection just got a whole lot better with a new addition from b.tempt’d! Introducing Future Foundation Push Up Strapless Bra.
This tailored strapless push up with a plunging neckline is just what your summer wardrobe needs! With added support in the back and stay-put design, this super soft style will be your go-to bra under all your strapless, shoulder-baring, or spaghetti-strap tops.
This push up strapless is … Read More
Love lift and lace? Meet Lifted in Luxury, an elegant collection featuring an underwire bra, hipster panty, and bodysuit, here just in time for summer. Keep reading to learn why this new collection will be your go-to for warm-weather styling and beyond.
Lifted in Luxury Underwire Bra: Who knew an Ultimate Lift™ bra could be this stunning? This bra lifts the bustline up to one inch and has … Read More