Spotlight on Wacoal & b.tempt’d

Wacoal Amazing Assets – A breakthrough in t-shirt bras. Amazing Assets smooths your back and gives you a beautiful, sleek silhouette. Ultra comfortable, this versatile bra works perfectly under tees and other close-fitting tops… Read More


This fall, Wacoal introduces a new face to its marketing campaigns – The Wacoal Woman. The campaign features a new tag line: “The Art and Science of Intimates,” which speaks to a combination of beauty and technology. The campaign focuses on a message of affordable luxury and portrays Wacoal’s bras as beauty products that make women look and feel beautiful. The Wacoal Woman knows what works for her, and Wacoal is one of her essential … Read More


b.tempt’d introduces it’s first spacer cup t-shirt bra to the line with Perfectly Fabulous. The lightweight, breathable spacer cups feature a stretch decorative trim and sheer mesh center and side wings for maximum comfort that can be worn under anything. Combined with a mesh pant in a thong or boy short style, this group is comfort defined. Wear this terrific everyday bra with the matching panty for a great look from head to toe. Up Read More

New Halo Lace bra by Wacoal - 853205
A new addition to a favorite collection, Wacoal introduces a t-shirt bra to the Halo Lace family. The Halo Lace contour features breathable spacer cups that offer ultimate comfort and shape. A delicate lace pattern on the side wings with satin channeling on the wire make add feminine details to make this piece a must-have everyday style. Up to G-cup.… Read More


Adding to its #1 underwire sport bra, Wacoal introduces two new sport styles to keep you supported and comfortable no matter what your workout of choice. A new contour style builds off the best-selling style and features “cool plus” cups designed to remove moisture from the inside out with a coolmax mesh fabric on the straps and side wings to maximize comfort. Deep inset straps with multiple adjustments make this a great-fitting style to provide … Read More

wacoalWacoal was recently featured in the April edition of Essence Magazine!
In an article titled, “Curve Appeal,” the Wacoal Red Carpet Long Line Bra in black is featured on two models. Styled as a shirt, the curve inspired article shows women how to “confidently flatter every inch in these body-hugging effortlessly chic looks.”… Read More


Spring has sprung in the form of bright new colors and exciting new additions to favorite style groups in Wacoal’s Spring 2014 collection. Make a splash in best-selling styles in colors such as Aquatic, Blue Danube, Iced Mint and Coral/Pink. Wacoal also introduces Supporting Role, a new not-so-basic underwire featuring a soft, stretchy, two-ply cup with plenty of sheen and decorative lace to make it an instant must-have for every woman, available up to Read More

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