Retail Briefs ~

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By Ali Cudby

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So far in this lingerie branding series, we’ve looked at Lingerie Briefs and online retailer, Secrets In Lace. Now we are asking; What happens when you want to expand your lingerie brand?

It’s important to be strategic when considering expansion. There’s plenty of upside – new market, new customers, and dreaming about the ka-ching dropping to the bottom line. On the flip side, getting expansion wrong can … Read More


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By Ali Cudby

Recently there was a flurry of articles seemingly saying that women’s average bra size jumped from a 34B to 34DD since 1983.  The source was a study by Intimacy.

bra-fitting

As a retailer, you may have found the headlines a little hard to believe – I certainly did.  Are women’s bodies really changing?  If so, why?  As a retailer, it’s important to understand changes or trends having … Read More


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By Ali Cudby

August may be a month for your friends and neighbors to drift into the lazy haze of summer, but if you work in the lingerie industry, this is a busy month for working on the buying and planning side of your retail business.  Yes, it’s trade show season again.  After jaunts through Paris and Miami, this week the madness descends on New York City, where there will … Read More


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By Ali Cudby

Claudette’s Dessous line became an instant hit the season it debuted, and has continued to grow its devoted following.  The line itself is relatively (and deceptively) simple – a sheer, stretch mesh, cut-and-sewn bra with a couple of matching bottoms.  What has set Dessous apart is equally simple:

Customers LOVE the colors.

The season Dessous launched, Claudette showed a series of neon colors, exactly when neon … Read More


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By Ali Cudby

Linea-Intima-bayview-store-front

When a retailer is in business for the long haul, the business will invariably encounter changes.  Sometimes stores hang on to the tried and true, hoping for the best, while others embrace change and grow.  Liliana Mann, owner of the iconic Linea Intima, in Toronto, has gone the latter route.

PastedGraphic-2To celebrate the boutique’s 15th anniversary, Mann opened a 1330 sq ft location in luxurious … Read More


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By Ali Cudby

For the past few years, there has been much talk about innovations in shapewear, whether they are focused on fashion, knitting technologies or cosmetic benefits embedded into shapewear fabrics.

Customers may not understand these innovations, and explaining them can help make a sale – or an upsell.  In addition to understanding a product’s features and benefits, it’s both interesting and fun to learn about … Read More


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