By Ali Cudby
August may be a month for your friends and neighbors to drift into the lazy haze of summer, but if you work in the lingerie industry, this is a busy month for working on the buying and planning side of your retail business. Yes, it’s trade show season again. After jaunts through Paris and Miami, this week the madness descends on New York City, where there will … Read More
By Ali Cudby
Hot town, summer in the city! When the temperature goes up, I get more questions about bra care. Maybe you do, as well. Helping customers understand care for their bras helps you, as a retailer, to become a trusted adviser to your customers. I’m surprised when retailers don’t think to explain bra care to the women who shop with them.
Adding bra care products is not only … Read More
By Ali Cudby
Recently, a bra blogger asked if a particular fit problem could be attributed to breast tissue migration. That question prompted me to research the topic, because we owe it to our customers to understand the fit issues being discussed in the world.
Breast tissue migration has not been covered in my online bra fit school for professionals, The FabFit Academy, because I didn’t previously have an … Read More
By Ali Cudby
In the past week or so, there has been a lot of reporting and commentary about Jockey’s new patented Volumetric Fit Kit for bras. Whether you carry the brand in your store or not, Jockey’s approach is truly innovative. As a retailer, there’s tremendous value in understanding the innovation – if only so that you can respond to your customers’ questions when they arise.
What … Read More
By Ali Cudby
Claudette’s Dessous line became an instant hit the season it debuted, and has continued to grow its devoted following. The line itself is relatively (and deceptively) simple – a sheer, stretch mesh, cut-and-sewn bra with a couple of matching bottoms. What has set Dessous apart is equally simple:
Customers LOVE the colors.
The season Dessous launched, Claudette showed a series of neon colors, exactly when neon … Read More
By Ali Cudby
When a retailer is in business for the long haul, the business will invariably encounter changes. Sometimes stores hang on to the tried and true, hoping for the best, while others embrace change and grow. Liliana Mann, owner of the iconic Linea Intima, in Toronto, has gone the latter route.
To celebrate the boutique’s 15th anniversary, Mann opened a 1330 sq ft location in luxurious … Read More
By Ali Cudby
For the past few years, there has been much talk about innovations in shapewear, whether they are focused on fashion, knitting technologies or cosmetic benefits embedded into shapewear fabrics.
Customers may not understand these innovations, and explaining them can help make a sale – or an upsell. In addition to understanding a product’s features and benefits, it’s both interesting and fun to learn about … Read More