By ELLEN LEWIS
What Does it Mean to Become a Legend?
There are very few companies in intimate apparel that can claim 140 years of continuous evolution without losing their soul. ANITA is one of them.
Anita Since 1886 (1988 photo)
I was reminded of this several years ago at Curve NY, where a conversation with Georg Weber-Unger, current steward of the global, FAMILY OWNED brand, sparked a deeper reflection … Read More
For Fall 2026, Mey takes center stage at Curve NY, delivering a masterclass in merchandising that feels both intentional and inspiring. Long recognized for its ability to seamlessly integrate lingerie, sleep, and loungewear into fashion-ready statements, Mey once again demonstrates why it remains a global benchmark. This season’s debut is a robust, beautifully edited assortment, bras, panties, nightshirts, robes, pajamas, and daywear, presented in breathtaking colors and dynamic prints that … Read More
Parfait is celebrated for elegant lingerie that enhances, embraces, and supports a woman’s curves. Here’s a first look at Parfait’s AW26 collections being debuted at Curve NY, February 1–3. Three new collections: Amalie, Holly and Katniss are poised to become bestsellers. They join Parfait favorites like Enora and Simplicity, beloved for their fit and style. (Above: Amalie Full-Busted Underwired Lace Unlined Bra. Supportive underwire cups and shaping … Read More
Montelle Bodybliss Short Sleeve T-shirt with geometric lace detail and anti-chafing Biker Short
Montelle Intimates Bodybliss Collection returns with a fresh, modern update. Revamped as effortless layering essentials, these pieces move with you from morning through night, adapting to any moment or occasion.
Bodybliss Camisole with adjustable straps and geometric lace trim at the neckline and Long-sleeve top with lace accents. Paired with Anti-chafing Biker Shorts and Capris with lace
By ESTELLE PULESTON
LONDI is a ‘lingerie meets loungewear meets streetwear’ brand that was founded by Yulkka Vozniak in 2022. Initially focused on designing for her local Ukrainian market, she felt that what was available in the country was all either comfort-focused but visually boring, or highly sexualized and with little emphasis put on the fit. Her goal for LONDI was to create pieces that felt great to wear and … Read More
By ASI EFROS
For over three decades, Niki Baratta has helped shape the visual identity of one of the world’s most recognizable fashion brands. As Vice President of Photography at Victoria’s Secret, she stood behind the lens of an era, crafting imagery that would become iconic, aspirational, and deeply embedded in popular culture.
Reflecting on her time at the company, Niki is most proud of being “an integral part of … Read More
Support that powers every resolution. Wacoal Sports Bras are designed to keep you comfortable, stylish, and supported. Meet their newest style, Sydney, designed with all support features discreetly hidden for a clean, modern look. Plus, revisit fan favorite Simone High Impact Sports Bra for proven support and all-day comfort.
Power through every workout in Wacoal’s new Sydney Sport Underwire Bra. This high-impact sports bra is built to perform … Read More
