By ESTELLE PULESTON
Launched on April 29th this year, US-based Siren + Sage is a swim brand unlike any other I’ve come across. It’s focused on two-piece sets, but they’re not bikinis. Rather, the idea is that you pick a bikini top and pair it with one of their OverKinis, unique one pieces specifically designed for layering over the bikini top. It’s all the coverage and smoothing of a … Read More
By DANA DONOFREE
The AnaOno F(-)(.)B is FDA approved and crafted from soft, medical-grade silicone and comes with a fitted cover and storage box featured on Lingerie Briefs
When AnaOno launched over a decade ago, the mission was clear: to design bras that fit the bodies of breast cancer patients, survivors, and thrivers. But it wasn’t just about bras. It was about offering solutions, real and accessible solutions, for the … Read More
By ELLEN LEWIS
Shirley and I would like to thank all of our readers for their generous support over the last 16 years. We launched Lingerie Briefs in June of 2009. Our mission was to focus on the Intimate Apparel market and celebrate the creativity and merchandising acumen unique to specialty stores. Based on my 40 + years as a lingerie industry merchant, I knew we could bring a rare … Read More
By ASI EFROS
In this episode of Intimate Talks, Jessica Gerard — the owner of Flirt Boutique — speaks candidly about the “good vibe” her store is known for: a magic that comes from authentic connection, great service, and a touch of play. She also shares invaluable insights for emerging lingerie brands on how to approach, communicate with, and successfully sell to intimate apparel specialty stores.
Flirt is … Read More
Summer is here and so is the time to update your drawer with Wacoal’s Bras of Summer! We’ve rounded up the top 5 styles for the season, offering breathability, support, and style for every moment of your sunny days.
1. The Comfortable Cool Underwire Bra
A comfortable bra with cooling technology is a game-changer for summer. The Comfortable Cool Underwire Bra (above) is specially designed to keep you cool … Read More
By Estelle Puleston
Based in Manchester, UK, the Raine & Bea lingerie brand was created by Jenna Barnes, whose career background includes a long stint working in West End theatre productions as well as once sewing backstage for Celine Dion.
Originally launched in 2013, and with its own boutique store that opened in 2018, Raine & Bea temporarily closed down following the pandemic and a break for maternity leave. But … Read More
Evelyn & Bobbie expands its reach with the debut of the Noir Lace Collection. Capitalizing on the tried and true Beyond Bra silhouette, they have designed a new interpretation of this bestselling style. Engineered with the patented EB Core® technology they have incorporated a high-tech reconstructed lace that reduces friction and chafing while maintaining shape, flexibility and support over time.
Using the Beyond Bra frame, the Noir Lace bra, with … Read More