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By ELLEN LEWIS

Fit Fully Yours Elise Moulded T-Shirt Bra 30-46, C-J as featured on Lingerie Briefs

Fit Fully Yours Elise Moulded T-Shirt Bra 30-46, C-J

The retail landscape has changed dramatically since I first entered merchandising, but the math behind sales analysis has stayed largely the same. Using the age-old credo that 80% of sales is often generated by 20% of stock, I challenged all of our Spotlight Partners to identify their current Hero Styles. For this showcase, I wanted ONE style that … Read More


Montelle Temptation Collection AW25 featured on Lingerie BriefsFrom everyday to extra, Montelle’s new Temptation capsule isn’t just lingerie, it’s a total vibe! Classic black lace with a touch of sand lining for a trompe l’oeil effect gives these pieces a fresh, modern edge that’s equal parts chic and sexy. From everyday bras and panties to the semi-sheer bodysuit and lacy corset, this collection was made to feel effortless, playful, and totally tempting. This stunning new collection launches … Read More


By DANA DONOFREE

AnaOno Runway Show Cancer Culture X AnaOno as featured on Lingerie Briefs in The Breast Health column

The Cancer Culture x AnaOno runway at New York Fashion Week was not about spectacle, it was about protest. Every model walking was a patient, survivor, or thriver demanding equity, research, and change.

We’ve worn the ribbons. We’ve walked the walks. But awareness alone hasn’t stopped the dying. Every single day, 116 women die of metastatic breast cancer in the U.S. and still, only 2–5% of breast … Read More


Stephanie Bordas' photography featured on Lingerie BriefsBy ASI EFROS
In this episode of Intimate Talks, I sit down with Stephanie Bordas, acclaimed photographer and founder of Brooklyn Boudoir, to uncover the secrets behind powerful visuals in the lingerie industry.

Getting the Most Out of Your Shoot - Intimate Talks - Asi Efros & Stephanie Bordas, Brooklyn Boudoir

 

Stephanie shares why lingerie is about more than just the product—it’s about emotion, confidence, intimacy, and desire. Through her work, she helps brands tell stories that resonate deeply with their audience.

Stephanie Bordas' photography featured on Lingerie Briefs

Stephanie Bordas is … Read More


Everyday essentials just got a little more exciting. Meet Future Foundation with Lace, the same ultra-soft comfort you know and love, now styled with delicate lace details. From pillow-soft cups to stretch microfiber that moves with you, this launch takes the collection you can’t get enough of and makes it feel brand new. Whether you’re lounging, layering, or living your best life, these pieces were made to be your … Read More


By ESTELLE PULESTON

Zifan luxury lingerie as featured on Lingerie Briefs

Founded by Zoe Wang earlier this year, ZIFAN is a premium lingerie brand that’s all about owning your femininity. The company is based in New York but the garments are all made in a boutique atelier in Italy, using fabrics such as bespoke Swiss embroidery and finishes that include custom gold-plated hardware and Swarovski® crystals.

Zifan luxury lingerie as featured on Lingerie BriefsDespite her innate love of fashion, Wang initially started her career working … Read More


Bridal lingerie shopping can be just as magical as choosing the perfect gown. While the idea of a trousseau may feel a bit old-fashioned, many brides still cherish the tradition of collecting special pieces as soon as they’re engaged. At bridal showers, it’s not uncommon for the maid of honor, close friends, and family to gift luxurious lingerie as a way of celebrating the bride’s new chapter. Shadowline’s Silhouette CollectionRead More


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