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Janira Secrets Figure Shapewear featured on Lingerie BriefsIt’s no longer a secret that Secrets Figure by Janira is the prettiest and sexiest slimming shapewear on the market. The name ‘secrets‘ is because the flat lace and back are virtually invisible and doesn’t show through clothing. And Figure because the fabric provides a molding effect on the entire garment and reaffirms the buttocks and lumbar areas.  Available in four colors including ivory – which of course … Read More


By ALISON CONNOLLY

We hear a lot about architecture when it comes to buildings, but what about when it comes to clothing?  The styles featured here are architecturally-inspired designs, but in this case, no blueprints are required!  Whether it’s the framework of a dress or a bustier, each piece shows stunning angles and curves, allowing light and open space to complement the finished product.  All of these looks are akin … Read More


By ELLEN LEWIS

Only Hearts Jolene printed chiffon sundress on Lingerie BriefsSome years ago, during my stint at Macy’s Corporate during which I spearheaded the emerging Private Label business, one of the categories that anchored our volume was the “sundress business”.  During the 80’s this was more than a multi-million dollar affair. It was a large chunk of our gross margin governing a huge scope of floor space. What was more interesting; this assortment of plaid, embroidered and … Read More


Empreinte REVOLUTION collection - Verity as featured on Lingerie BriefsSeamless lingerie is becoming increasingly popular across the different markets, and Empreinte’s skills and expertise in this area continue to grow.

Ten years of seamless lingerie has resulted in Empreinte mastering this highly technical product superbly. This invisible, comfortable lingerie is popular with consumers across the world and has become the new key wardrobe item.

REVOLUTION by Empreinte has many significant qualities to offer – a unique fit and level … Read More


By HELEN MASTERS ~ London Briefs

Pure Chemistry British Brand featured on Lingerie Briefs

I’ve never been known for being in the right place at the time – I missed Super Saturday at the iconic 2012 London Olympics, was out of the country at the Queen’s Diamond Jubilee and have never been able to get membership to Mahiki…  However, recently for possibly the first time in my life I have found myself in exactly the right place at … Read More


By Ellen Lewis

Helen Masters editor of London Briefs on Lingerie BriefsIn her Audio Briefs column yesterday, Deedee Crosland interviewed Helen Masters, owner of Pudding Lingerie, a British based consultancy service focused on intimate retailers and brands. Helen’s career spans many years in the Lingerie business including an 8 year ownership of an award winning boutique in which she was renowned for her bra fitting expertise.  You can learn more about Helen’s extensive lingerie industry credentials on the … Read More


by DEEDEE CROSLAND ~ Audio BriefsInterview with Helen Masters of Pudding Lingerie Consulting as seen on Lingerie BriefsI recently had the pleasure of chatting with Helen Masters, the owner and creator of Pudding Training and Consulting, located in Windsor, England. Pudding is a multi-platform lingerie consultancy firm that caters to retailers, brands and industry insiders all over the world.  On this podcast you’ll hear how Helen transitioned from owning her highly successful, award winning lingerie boutique (Pudding) to establishing … Read More


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