The Anita Essential collection is a very popular range of comfortable, wireless, and seamless intimate wear known for its breathable fabrics, invisibility, and excellent fit. These delightfully uncomplicated intimates hug every silhouette softly and comfortably. Take a look at the new styles and hues for AW25!
Anita’s new Essential Soft Bodysuit (above) and Seamless Vest Top (below) are designed to fit every body shape beautifully, they feel like a second … Read More
By Dana Donofree, Founder of AnaOno
At AnaOno, we believe that when you feel good, you heal better. For customers preparing for breast or chest surgery—whether cancer-related, cosmetic, or gender-affirming—selecting the right post-surgical garment can make a tremendous difference in both comfort and recovery. As specialty retailers, you are often the ones guiding these conversations and helping your customers prepare for one of the most important times in their lives.… Read More
By ELLEN LEWIS
Christine
In this overview of the August 2025 NY Lingerie Trade Shows, I decided to whittle down the presentation to a merchandising perspective: the macro vision that is/will drive sales. For me, the message was loud and clear, Tariffs, Joy and Pajamas. And Sheerness led design.
Carole Coelho
I didn’t focus on one color because joyous colors prevailed throughout the shows, and dynamic prints were everywhere. The … Read More
The Wirefree Dream Bra (32-40, D-H) and Matching Brief (S-XXXL)
This fall Montelle Intimates transforms its bestselling styles into luxury essentials with a new, rich, earthy hue; Woodrose. This shade, defined by experts as the color of connection, comfort and harmony, is a perfect statement of the brand’s ideology: feminine functionality.
The Myla Cup Sized Bralette (28-42, D/E & F/G) and Brazilian Brief (XS-XL)
Montelle combines this chic color with … Read More
By ESTELLE PULESTON
One of the indie lingerie brands high up on my wishlist, Seelanii Lingerie is a one-woman handmade brand created in 2020 by Kristen Fernandes. Working out of her home studio in Poland, she creates luxuriously artisanal underpinnings that range from decadent silk and lace sets to whimsical pieces in hand-embroidered linen.
Fernandes is a self-taught seamstress who started learning to sew and embroider by hand aged just … Read More
By ASI EFOS
Interview with Ellen Lewis about Retail & Brand Success… and Lingerie Briefs
Asi Efros welcomes Ellen Lewis Editor‑in‑Chief and Founder of Lingerie Briefs for an insightful conversation about her legacy in intimate apparel and the story behind one of the industry’s most respected voices.
In this Intimate Talks interview, Ellen dives into the evolution of buying and merchandising, her mission to identify quality wherever it lives, … Read More
Life changes, and your bra should keep up! Wacoal’s newest innovation, the Ever Flexing™ Underwire Bra, is specially designed to flex across six sizes, adapting to your body as it changes. Whether you’re navigating weight fluctuations, pregnancy, or menopause, this bra delivers all-day comfort, reliable support, and a fit that moves with you.
From its flexible wire that supports multiple cup sizes, to the accommodating 5-row stretch closure, every … Read More