This has been a very trying day. Shirley, my partner in all things Lingerie Briefs, and I spent a good part of our daily phone meeting having a whine fest. It’s the winter that won’t go away; it was 5° in New Hampshire this morning. Tax season looms. Oh yes and bathing suit body prep (though one would be hard pressed to know) is around the corner. Let’s not even … Read More
By Ali Cudby
Selling lingerie is all about creating a relationship with your customer. Sometimes that conversation is about fit. Sometimes it’s about body image or even self care
Today, we’re going to talk about some nuts and bolts information that you can use to paint a more colorful picture of the companies behind the lingerie you sell, or the product itself. It’s the news you can use – a … Read More
As a veteran of the Intimate Apparel business, I would be hard pressed to say that I was not familiar with the 125+ year old Triumph brand. They have dominated European and Asian markets for well over a century. Ensconced in their German/Swiss heritage, the Triumph name has long been equated with technical innovation and volume driven design. Witness here the Amourette collection which has sold over 60 million units … Read More
By Kim “Kimmay” Caldwell
My first official introduction to the world of lingerie was going behind the scenes. I’d been wearing a bra already for years, and tried some “fancy” (meaning itchy, lacey styles from the mall) underwear here and there, but at 19 years old I was pretty uneducated when it came to the world of lingerie. I was also new to New York City and new to quite … Read More
Montelle’s latest collection springs to life in vivid color. Wild Orchid, inspired by the color of the year for 2014, and Rosebloom, a delicate soft pink, will complement the Essentials in your lingerie collection.
If you love Wild Orchid, it is available in your favorite bra styles, from the pop ular Pure Plus to our ultimate push-up bra, Prodigy. Complete the set with the matching panty look you love – … Read More
Jecca is a high fashion range in a bold Aztec print with pops of yellow and pink. With a scoop back and wide clasp in solid navy offering great support up to a H cup. Co-ordinates include a high waisted pant for an alternative beach look this summer. Co-ordinating high waisted pant provides an alternative beach look and a great … Read More
By Jennifer Cermak
The polar vortex took another crack at breaking us Minnesotans in February – 17 days of school canceled and a new record breaking low of -37 in International Falls. Negative 37!! It is amazing I thawed out, and lucky me I did as the great escape is finally upon us. Spring Break is just 2 weeks away, with over 1,000 customers planned to come through my doors … Read More