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By Kim Caldwell

Tasteful-ways-to-show-or-hide-your-bra-straps-hurray-kimmay

Hurray! I’m so excited because today I’m sharing my very first video episode of Hurray for Lingerie! In the premiere episode, I explore a few of the most popular bra styles from Marie Jo and their convertible or decorative straps. In all of my years of working in the lingerie world, I’ve never tried a Marie Jo bra. Can you believe it? So I was thrilled … Read More


New Halo Lace bra by Wacoal - 853205
A new addition to a favorite collection, Wacoal introduces a t-shirt bra to the Halo Lace family. The Halo Lace contour features breathable spacer cups that offer ultimate comfort and shape. A delicate lace pattern on the side wings with satin channeling on the wire make add feminine details to make this piece a must-have everyday style. Up to G-cup.… Read More


Lou-Light-Sensation-21619-T
Light Sensation perfect plunge by LOU Paris is flattering on all bodies A-D. Removable padding/cookies enhance the bust line with a seduction décolleté, while removing them provides you with a plunge t-shirt bra. Perfect for date night or day wear; you decide.… Read More


tulle-brides

I love ballet, lingerie and wedding regalia. I can’t dance, don’t indulge in elaborate intimates and did not walk down an aisle when I married my husband.  But that doesn’t obliterate my love of lace and the artistic bridal landscape that is shaped by the fine honeycomb net known as tulle.  Dating back to the 1700’s and gaining notoriety with the wedding of Queen Victoria in 1840, this is the … Read More


Zimmerli of Switzerland underwear on Lingerie Briefs

It has been an interesting week in the cultural cauldron of American Celebrity worship.  Kim Kardashian and Kanye West were married in a $12 million (so it is told) wedding extravaganza that certainly met the expectations of the fan base that feeds their fantasy machine.  Here in the USA where freedom of press allows for the potential of so many meaningful stories, is this the best we can do?  I … Read More


Freya and Fantasie Swim 

Whether you find yourself dipping your toes into the sea or lying poolside, you are sure to be noticed in the gorgeous Spirit collection from Freya. Wear the gorgeous crochet sweetheart padded bikini top available up to a 36GG cup which gives a great shape and uplift, with a choice of swim briefs to match. Or why not choose Fantasie’s Santa Rosa tankini available up to a 38H, this … Read More


infinite-possibilities

Talk about beauty and brains – Infinite Possibilities bra with 6 style variations and a daring deep plunge,  is just that and more as it transforms your bustline and changes your life.

Featuring brand new, super plunging cups with soft light foam and a super thin edge neckline. Soft foam uplift to create the dramatic cleavage. The story is in the straps and their amazing functionality which make this bra … Read More


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