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by Marina Rybak ~ Moon & Venus

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Enveloped in its own controversies, the corset has been holding its firm grip on the feminine principle for half of the millennium. Its original function was to emphasize a slender waist, perceived as a sign of great feminine beauty. It was viewed as a status symbol of the elite, whose ability to be restrained in such a manner was associated with being virtuous … Read More


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Many years ago, during my tenure as a buyer at the venerable Abraham & Straus, now part of Macy’s, I was given a choice of positions, most within my comfort zone; ready to wear and accessories.  However, there was an opening in the Cosmetics Division and I decided to take that job, because I was curious about this category where merchandising was driven primarily by the vendor and marketing ruled … Read More


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Chantelle Mouvance Demi Bra in Navy Blue

Élégance through architecture: the Chantelle Mouvance Demi Bra embraces the feminine form with graphic openwork embroidery and mesh, creating lines of undulating movement. With a Balconette coverage and vertical seam in the cup for an uplift effect, this chic bra is a mix of classic Parisian and modern Art Deco style, the embodiment of artistry through movement. Available in 32-38, B to G Read More


By Ellen Lewis

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As I dive deeper and deeper into the viability of swimwear business in Lingerie stores, I can’t help but examine the influences of the past on today’s amazing bathing suit styles.  It’s fun to see the evolution from more is less to less is more.  I stopped after the 80’s. I can’t quite wrap my head around the idea that the 1990’s is part of the “retro” … Read More


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Every time I look at the In Bloom by Jonquil collection, I am amazed at the way they merchandise prints.  As somewhat of a connoisseur of curated product, I am always impressed at how this brand finds a way to mingle visually dynamic lingerie fabrics to form a composition of coordinated sleep and lounge designs. What could be chaotic is in fact a captivating collage. Renown for their molded cup … Read More


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