By Kim “Kimmay” Caldwell
Working in the lingerie field for almost a decade, I’ve grown to love some of the most sophisticated brands in the business. I’ve also seen these companies grow as consumers become more “braducated” on the importance of investing in quality undergarments that fit well and do their job.
In the flurry of the lingerie business boom, I’ve also seen a few start up brands pop up. … Read More
How deliciously sexy and comfortable! Jane Woolrich has designed this gorgeous, custom made, short chemise in coral trimmed with antique ivory cotton Leavers lace. The lovely matching short robe in sheer chiffon is edged with antique cotton Leavers lace and satin bands.
Chantelle’s Superbe Plunge Underwire bra defies expectations, combining medium coverage and smooth lines with a seductively chic design. With a delicately sheer floral lace upper cup that gives an illusion of a sexy lower-cut bra, the Superbe’s 3-part, underwire cup is both comfortable and ultra-supportive, providing a natural lifting effect with a rounded shape. Fully adjustable straps and a wide band help smooth and shape, while providing the perfect Chantelle … Read More
This fall, Wacoal introduces a new face to its marketing campaigns – The Wacoal Woman. The campaign features a new tag line: “The Art and Science of Intimates,” which speaks to a combination of beauty and technology. The campaign focuses on a message of affordable luxury and portrays Wacoal’s bras as beauty products that make women look and feel beautiful. The Wacoal Woman knows what works for her, and Wacoal … Read More
It’s no secret that the French have figured out food. They are culinary wizards earning star power status when it comes to cuisine. But it is the patisserie that trumps all; from bread to gâteau, fresh, sweet, melt in your mouth worth the calories eatables beautiful to behold and heavenly to taste. I promise myself every trip to Paris, that I will not be seduced; but who hasn’t broken a … Read More
By Elisabeth Dale
I hate having to throw away old bras. I’m not even sure why it’s so hard. I know they don’t last forever.Yet many feel like good friends, and it’s tough to let go of these formerly supportive relationships. Sometimes I remember where I bought a particular bra, in what city or store, who I was with, and if I wore it on a special occasion. I’ve … Read More
By Ali Cudby
All of a sudden, CURVExpo, the American lingerie trade show, is upon us! Where did summer go?
Retailers are busy making appointments and considering strategies for surviving New York in August without melting.
Vendors have made their last minute adjustments to samples, finalized line sheets and are now focused on making sure the product fits the models (and burning the sage in hopes that those models show … Read More
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