Without a doubt, my favorite job was being a hosiery buyer at Macy’s in the 80’s. It was a different era of merchandising then. No one signed my orders or approved my selection decisions. I was given goals and expected to meet them. When I was recruited into the position, I was directed to change the face of the department from boring beige to must have legwear. In those days … Read More
Submitted by Patti Hartlove Platt, owner, à la mode Intimates in Annapolis, Maryland
In French, à la mode means “in the fashion,” and I believe every woman should have the opportunity to feel beautiful and stylish in all her fashions. Before launching à la mode, I struggled to find bras that fit, and the few times that I did, they weren’t exactly pretty. So, I set out to find beautiful … Read More
Chantelle ~ Soft Collection:
A line of seamless panties featuring key silhouettes with an option for all body types. The four core colors of the collection match back to our best selling basics so they are able to be worn with your favorite Chantelle bra. Each style is made with an ultra soft stretch microfiber that feels like a second skin on the body and appears smooth under clothing. The … Read More
Weddings are definitely an individual journey. Personally, when I was first married I was 22 and not too savvy about reality. I insisted on wearing a Mexican Peasant Wedding gown, to which my very traditional mother acquiesced. But she put her foot down when it came to the invitations, insisting on engraved notes from Tiffanys. I thought she was crazy. However, light years later, I see her point. There is … Read More
Lola by Curvy Kate (28-40,D-K) & Marcie by Cleo (28-38, D-J)
Many ions ago, when I worked for a company that sourced product for Victoria Secret, I was introduced to the verisimilitude of the lingerie babydoll. It was one particular style, whose endless sales and reorders blew me away; a simple open front spaghetti strap chiffon design with matching panties whose sexy centerpiece was a very large satin bow begging … Read More
Vibrant red, flirty and oh so comfy model jersey sleep set by Hanky Panky from their Holiday 2013 collection. Style #634856S features a scoop neck, lettuce edge hems and tap pant sits below natural waist.
By Ali Cudby
Welcome to the fourth installment of this series on branding in lingerie. Today we’ll be talking to Claire Chambers, Founder & CEO of the amazing Journelle stores in New York City.
If you are new to the branding series, you can take a look at previous articles about Lingerie Briefs, Secrets in Lace and INVISTA/Eurovet. The goal in these articles is to offer lingerie retailers … Read More