By John Festa aka Johnny Lingerie
The wire-free soft-cup bra constitutes a small percentage of bra sales in the United States, somewhere around 20%. Europe, on the other hand, sees about 40% of sales being soft-cup. Why such a stark difference? Does Europe know something we don’t?
First, let us begin to understand how it is that you now have wire in your underwear.
Howard Hughes is often credited with … Read More
Submitted by Aline Machado, owner of Bella Bella Boutique on-line e-commerce shop
My desire to own a boutique started at an early age, when I was 7 years old growing up in Brazil. My passion for Fashion continued to grow and after moving to the USA to finish an English program at a school in Massachusetts, I got my first job at Express clothing store at age of 16. Just … Read More
By Margaret Shrum
Do you remember how exciting summer break was when you were young? It meant, no school, sleeping in, hanging out with friends, going away to camp, creating adventures and as you got older, it might have been about the summer love that swept you off your feet. Summer is the season to slow down, take vacations, relax more and play with life. The warm weather invites us … Read More
Several months ago my industry colleagues from Easton International asked me to review the merchandising boards for the British based Pretty Polly Lingerie collection targeted to launch at Curve this August. I always check out new directions and this one really intrigues me because of my prior history as a legwear buyer. Pretty Polly is a mega hosiery force in the UK, with a 100 year heritage of quality leg … Read More
By Ali Cudby
August may be a month for your friends and neighbors to drift into the lazy haze of summer, but if you work in the lingerie industry, this is a busy month for working on the buying and planning side of your retail business. Yes, it’s trade show season again. After jaunts through Paris and Miami, this week the madness descends on New York City, where there will … Read More
By Lindsey Borchard
It’s been awhile since I posted and that’s because I have been relishing in this little cutie!
Welcome James Leonard Borchard who was born on May 25th at 8:51pm, 8 lbs. 9oz and 21 inches long.
Funny enough my labor and delivery were a piece of cake compared to my pregnancy. I was induced due to his heart rate dropping during a routine test 5 days … Read More
