Submitted by Kelly O’Brian, owner of Linger Lingerie in Spring Lake, N.J.
My mom grew up in an orphanage where they weren’t allowed to say the word “bra” because it was considered indelicate. They were referred to as “brays” – yes, the sound a donkey makes. My sister and I are still laughing about the fact we sell brays.
But for my first First Holy Communion, my mom bought me … Read More
Wacoal’s Smooth Complexion T-Shirt Bra was featured in the October issue of InStyle magazine! The article titled, “Life-Changing Lingerie” placed Wacoal’s Smooth Complexion T-Shirt Bra in Naturally Nude as the first bra featured in the Top Secret section for bras, camis and more. The bra’s ultrafine layers are called out for great coverage without the bulk.… Read More
I only met Linda Hartman recently, although she has been in the Intimate Apparel Industry for more years than she probably wants to disclose. It’s clear she has learned a thing or two about niche merchandising and how to define her brand’s mission. Since branding is my mission and we are driving the message home in the next few weeks (see our Retail Briefs column), I thought Linda’s product … Read More
By Ali Cudby
In my last Retail Briefs column we began looking at branding in the world of lingerie. The definition of branding – for the purposes of this series – is simple to say, and extremely difficult to execute. Namely, branding is “your promise to your customers.”
One company that is exceptional in this regard is Secrets In Lace. Secrets In Lace began as a bricks-and-mortar store in … Read More
Retail feedback on the future potential of the Le Mystѐre Brand has been amazing. As some of you might remember, it was in this column last December that I predicted that the new management and design team spearheading Le Mystѐre’s transformation would put this great brand back on track. Well I was right. With several new collections, I had difficulty pinpointing which product to highlight. Stepping out of … Read More
by Marina Rybak
The trail-blazing star of Tony Viramontes brightens the skies once again, spotlighting hand-drawn fashion illustration during the Instagram-obsessed fashion month of September. Fashion illustration on the center stage is quite timely.
Viramontes was hailed as a creative visionary during his meteoric life. His prolific artistic talent unfolded in the late 70’s and 80’s, seizing intense vibrancy and the glamorous pulse of the era. He collaborated with renowned … Read More
By John Festa
On May 31st of this year, the New York Times wrote a piece on a new bra sizing system developed by Jockey. I applaud Jockey in their effort and innovation in the area of bra fit. But what struck me most was the 427 comments left by readers in a matter of hours. Bra fitting remains an enigma and a source of anxiety for many women.
For … Read More