By Ali Cudby
Branding is a lingerie store’s greatest opportunity to create the go-to experience every retailer wants its customers to enjoy. It is also one of the greatest challenges in building a successful business. Too many stores lose customers – and sales – by having branding that misses the mark.
Here in Retail Briefs we will be examining branding in a series of articles to give you the tools … Read More
Ever since I have been in the Lingerie Business, I have been seduced by the visual beauty of the Simone Perѐle brand. There is a clear message of French chic embodied in the design personality. Although it was not until this year with the emergence of the Revelation collection that I could personally experience the Simone Perѐle mystique, I have always believed that this story is the perfect compliment to … Read More
Millions of women are hooked on Wacoal. With innovative fabrics and cutting-edge technology, our intimate apparel combines classic beauty with a chic polish so women look and feel their best. Inspired by your lifestyle, Wacoal gives you a fit above the rest. Shown is Wacoal’s Embrace Lace set.… Read More
Montelle is proud to add a new bra to their family of everyday basics. The Pure Plus Smooth has just arrived and is currently on its’ way to the stores. This bra is derived from our ever popular Pure Plus style. The bra offers an innovative back smoothing effect to create an invisible clean look under clothing. Cups are lightly lined in 2-way stretch foam. It features an easy clip … Read More
Refined and luxurious, Fauve’s lingerie collections for AW13 don’t compromise on fit or style. Add some major drama into your lingerie drawer with the stunning Chloe collection available in two striking shades of color electric blue and black. Light and easy to wear Chloe uses Swiss embroidery and Italian fabrics, wear the UW Vertical Seam Bra for a sheer and seductive look, and team with a choice of brief, short … Read More
There is always emerging talent percolating in the Intimates market and I watch very carefully to see which labels appear to have “legs”. I tend to wait to see who survives several seasons, ships on time, develops new product with continuity and has a focused vision with customers returning for more. Those are the collections I like to highlight, because, in fact, they appear to be establishing themselves as true … Read More
Submitted by Brenda Meadows, owner
of The Lingerie Shoppe in Birmingham, AL
I had been involved in a lot of volunteer work when my children were young. I supported two major groups with my time, raising money to sustain the Alabama Symphony and then with a local group to aid children with hearing disabilities. I also did work with my church. After years of volunteering, a good friend and I … Read More