Many years ago, in a lifestyle far far away, before I had a custom made body by baby(s), I spent time sculling through the intimates market looking for product ideas and partners that would work with the challenge that we, at Macy’s, had been given to develop great brands. The lingerie market back then, dare I give the date, 1985, was a sea of blue and pink, and I, fresh … Read More
By Lindsey Borchard
Just like there are no two pregnancies alike or two babies alike, your breast-feeding story is your very own. You have your own triumphs and your own struggles. Breast feeding is an intimate journey that we women go through full of ups and downs, and whether or not we decide to share our stories, we all have experienced the same feelings one time or another. So as … Read More
I have been to Paris more times than I can count for a variety of reasons: school, work, and pleasure. As you might imagine, I have seen both the required sites as well as many niche venues worthy of investigation, some of them multiple times. But as luck would have it, I have never been inside the Paris Opera; my timing was never right. This 19th century Beaux Arts … Read More
By Ali Cudby
Branding is a lingerie store’s greatest opportunity to create the go-to experience every retailer wants its customers to enjoy. It is also one of the greatest challenges in building a successful business. Too many stores lose customers – and sales – by having branding that misses the mark.
Here in Retail Briefs we will be examining branding in a series of articles to give you the tools … Read More
Ever since I have been in the Lingerie Business, I have been seduced by the visual beauty of the Simone Perѐle brand. There is a clear message of French chic embodied in the design personality. Although it was not until this year with the emergence of the Revelation collection that I could personally experience the Simone Perѐle mystique, I have always believed that this story is the perfect compliment to … Read More
Millions of women are hooked on Wacoal. With innovative fabrics and cutting-edge technology, our intimate apparel combines classic beauty with a chic polish so women look and feel their best. Inspired by your lifestyle, Wacoal gives you a fit above the rest. Shown is Wacoal’s Embrace Lace set.… Read More
Montelle is proud to add a new bra to their family of everyday basics. The Pure Plus Smooth has just arrived and is currently on its’ way to the stores. This bra is derived from our ever popular Pure Plus style. The bra offers an innovative back smoothing effect to create an invisible clean look under clothing. Cups are lightly lined in 2-way stretch foam. It features an easy clip … Read More