By Ali Cudby
In my last Retail Briefs column we began looking at branding in the world of lingerie. The definition of branding – for the purposes of this series – is simple to say, and extremely difficult to execute. Namely, branding is “your promise to your customers.”
One company that is exceptional in this regard is Secrets In Lace. Secrets In Lace began as a bricks-and-mortar store in … Read More
Retail feedback on the future potential of the Le Mystѐre Brand has been amazing. As some of you might remember, it was in this column last December that I predicted that the new management and design team spearheading Le Mystѐre’s transformation would put this great brand back on track. Well I was right. With several new collections, I had difficulty pinpointing which product to highlight. Stepping out of … Read More
by Marina Rybak
The trail-blazing star of Tony Viramontes brightens the skies once again, spotlighting hand-drawn fashion illustration during the Instagram-obsessed fashion month of September. Fashion illustration on the center stage is quite timely.
Viramontes was hailed as a creative visionary during his meteoric life. His prolific artistic talent unfolded in the late 70’s and 80’s, seizing intense vibrancy and the glamorous pulse of the era. He collaborated with renowned … Read More
By John Festa
On May 31st of this year, the New York Times wrote a piece on a new bra sizing system developed by Jockey. I applaud Jockey in their effort and innovation in the area of bra fit. But what struck me most was the 427 comments left by readers in a matter of hours. Bra fitting remains an enigma and a source of anxiety for many women.
For … Read More
This past Sunday we took my 7 month old grandson to the Maritime Aquarium in Norwalk, Connecticut, an excellent regional venue for marine education. I was sure that big colorful fish swimming around in large tanks of moving water would be excellent nurture for his developing baby brain, feeding his future imagination and intellect. He seemed captivated for about 30 minutes before he fell asleep for the duration. We decided … Read More
Adrine Bimanand and I met in August while she was working the Absolutely Lingerie Booth at Curve NY. In the process of culling through the Mimi Holliday and Valery lines in search of great bridal lingerie styles, Adrine happened to mention her online luxury bridal accessory business, Creative Touch and its corresponding wedding magazine, Plush. After some time discussing the bridal industry phenomenon and its impact on the Intimates industry … Read More
This luxurious Jane Woolrich corset with removable tutu is hand made with ivory silk taffeta which is piped in gold and adorned with gold French Leavers lace. It has a spot net frill at the top, hook and eyes down the front but also ties at the back with an ivory organza ribbon.