By Moira Nelson
It’s a very busy time of year for the Lingerie biz. We’ve hardly recovered from the jetlag resulting from trips to MODE CITY in Paris and other European buying trips earlier this month. And now we’re headed straight into the busiest few weeks of the year.
Speaking of Europe, I’ve had the privilege of seeing a few SS13 Trend Reports over the past few weeks. Most of … Read More
By Ali Cudby
Is Your Lingerie Store Selling the Wrong Thing?
Imagine a woman walking into your lingerie store – what is she shopping for? If your answer is “lingerie” you are, on some level, wrong. While a customer may end up purchasing a bra or shapewear, the truth is that she is shopping for something much more profound.
As lingerie professionals, we KNOW that a woman is seeking emotional … Read More
By Elisabeth Dale
Doctors want you to know that the size of a young girl’s breasts can impact her wellbeing. That’s why they conducted a survey of female adolescents, asking them how bigger busts play a part in overall physical and mental health. Researchers sought to measure the significance of , or “abnormally large” breasts. They found that this condition takes a toll on young girls, be it from … Read More
By Aimee Guthinger
Like many other areas around the country and beyond, it’s been crazy here on Cape Cod this July! And here in Osterville Village we’re preparing for the 43rd Annual Village Day this Saturday, 7/21 which also means here at Bedroom I’s Boutique we’re getting our parade float ready too! Funny how something like parade float decorations tend to send my creative thoughts into overdrive and this time … Read More
I have wanted to highlight the Kentia Tulip bra from Barbara Lingerie ever since I saw it at Curve last February, but somehow time has slipped away. Respecting its 85 year old heritage this brand is surging forward into the 21st century with styles that capture the modern woman’s desire for easy comfort, elegance and beauty. This 3 part lace bra is designed with a unique leaf patterned motif, … Read More
By Jené Luciani
Something I’ve been pontificating lately is the sudden usage of the word “lazy,” in reference to lingerie. Recently, Bravo star-turned-mogul Bethenny Frankel released her line of shapewear via Dreamwear known as Skinnygirl Solutions. At the press preview, she proclaimed that it was “lazy” lingerie. Why? Because, as a 41-year old working mom and entrepreneur, she still has to please her husband too. This smoothing-and-shaping line of … Read More
By Margaret Shrum
