By Ali Cudby
Coup de Foudre is one of the only luxury lingerie stores in Washington DC, located in the heart of downtown, just steps from the famed Ford’s Theater. In 2011, owner Kiersten Butterfield purchased the store from the woman who originally opened in 2004.

The store was originally focused on high-end sleepwear, but customer demand drove the business in the direction of bra fitting. After a couple of … Read More

I’ve found that people tend to sit in awe when I tell them that I live alone in New York City at 19 years old and haven’t lost my mind yet. It’s almost as if they expect me to explode at any minute or break down and beg them for a dollar so I can buy 99 cent pizza from the place near …
Several years back when I was in the process of launching a major sleepwear brand for my company, my Design Director and I decided to create an entire collection around shades of green. There was a rhyme to our reason because this was a licensee recognized world-wide for their horticultural motifs. When we presented our plans to the Sales team, we got a lot of resistance. They insisted that historically, … 

