By Aimee Guthinger

People undergo interventions for a wide range of reasons. And often, that action promotes positive change. Lately, I have been considering the idea of an under-intervention, an “undervention” for brides. Or, for that matter, for all of the women who visit our store.

There is a subtle irony in the idea that those hidden undergarments so important to our overall look often reveal more about us than … Read More


No one does dramatic romance quite like Leo Tolstoy. Yesterday I went to see the cinematic version of his literary masterpiece, Anna Karenina, hailed by his peers as a “flawless work of art”. I read this book when I was 19 and pining for a boyfriend who was always elusive. Caught up in the moment, I imagined myself the next great American novelist whose emotional theatrics would also stun the …
The day-to-day of lingerie retailing is challenging. You’re always on the go – managing your inventory, your employees, your customers. Keeping a store (or stores) on track is hard enough, and too often there’s nobody to ask when you have questions or need inspiration to grow and …
They say that “what goes around comes around” and although it may sound a bit cliché, I happen to agree. When I started this blog in 2009, one of my very first articles focused on the way