By Moira Nelson
Last Friday was a traumatic day here in New York City. The shooting near the Empire State Building occurred in the unofficial Intimate Apparel district. Most lingerie brands and manufacturers have showrooms and offices within a block of New York’s most iconic skyscraper. I had stepped out of the Starbucks on the corner of 33rd & 5th only minutes before the first shots were fired. … Read More
By Richard Vincente
Victoria’s Secret Faces An Uphill Battle In The UK Lingerie Market
The queue should start forming any day now. Clusters of excited teens and twenty-somethings, all girls, will line up along New Bond Street and around the corner onto Brook. Police will be called in to direct traffic and private security crews will manage the crowds trying to get inside. Reporters and bloggers and TV cameras will … Read More
Once and awhile I come upon a marketing idea that hits a particular merchandising nerve. This is just what happened with the Sybaris Lingerie brand, high-end intimates from France, whose gorgeous underpinnings I have admired for some time, but could not figure out how to integrate into the American specialty store milieu. But last week, while I was reviewing the current assortment, I had an “A Ha” moment. This is … Read More
By Layla L’Obatti
600 Year Old Bra and Panty Discovered in Austrian Castle
Although history was a subject that may have made most fall asleep at their desks, it seems the history of undergarments holds some mysterious allure. Perhaps it’s because we divorce all historical figures from their sexuality, that a discovery like that of intimates predating all known examples should create such a buzz.
Just a few days after … Read More
by Lindsey Borchard
The question I seem to be getting the most these days is, “Is that really you”?
It all started when we couldn’t find a model to shoot for our newest Claudette Collection, (I work for Claudette Lingerie). When our CEO asked me to model for Claudette, I was nervous and frankly terrified. After thinking about all the things I never did because of my size or … Read More
By Aimee Guthinger
It’s a matter of fact that Brides visiting my lingerie boutique on Cape Cod will often find themselves talking about their wedding plans. As a former wedding planner, I think I’ll never lose my curiosity about the next big event! So, when I found myself chatting with a bride earlier this summer about her menu, I was delighted to … Read More
By Cristina Casciano-King
. . . Or As They Say On The Other Side Of The Pond, The Suspender Look
With all the Olympic Hoopla dying down in merry Olde England.-One thing is still as hot as Micheal Phelps-The Faux Garter Look or as they say in England the Suspender Tight. This simple style takes a normal looking tight and adds a certain sauciness to it, by giving the illusion