I spent today with my blogging cohort, Ali Cudby indulging in a taste of French extravagance. Meeting Ali at Angelina’s, the landmark tea room renowned for their rich desserts and perfect Parisian atmosphere; I insisted that she gratify her palette with their signature hot chocolate and whip cream confection.
Then it was off to Empreinte L’Atelier Lingerie where I had been invited to experience the company’s new bra fitting concept … Read More
Today, I did my regular first day run around to Galleries Lafayette, Bon Marché and the shops in St Germaine. It’s how I ward off jet lag after an overnight flight and a late check-in time at the hotel. It’s January Mark-down mania in Paris and as usual the stores are packed with sales. Interesting fact: in France big sales are government controlled. These big price breaks are en mass, … Read More
by Marina Rybak
A few weeks ago I was zooming by the Joyce Theater in Chelsea, only to be stopped in my tracks by the amusing poster of the male ballerinas of the famed Les Ballets Trockadero de Monte Carlo on tour in New York. The beloved dance company has been delighting the audiences worldwide, spoofing the cliché traditions of the classical ballet. My mental memo pad was activated immediately … Read More
By Morgan O’Neill
So Ellen, Lingerie Briefs executive editor, has been on my case because I haven’t published much lately. I have many great excuses I am prepared to defend myself with, notwithstanding the key one being my utter inability to intelligently connect what I am reading or reading about to lingerie. Essentially, that is the theme behind the blog. So, without that connectivity I remain speechless. Or, blogless as … Read More
I love the city of Paris and tomorrow I fly there to attend the Salon De Lingerie. It’s hard work, but somebody has to do it and lucky for me, I have had that privilege many times. Yes, it’s a trade show, long days inside voluminous halls foraging for inspiration with little time for outside expeditions. But still, it’s Paris, whose elegance and innate style have made it one of … Read More
By Moira Nelson
We’re halfway through January… Can you believe it? That means Valentine’s Day is just a month away! I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry. I can’t think of any other Holiday that almost requires a lingerie purchase, can you?
I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th. Are you having … Read More
By Ali Cudby
Coup de Foudre is one of the only luxury lingerie stores in Washington DC, located in the heart of downtown, just steps from the famed Ford’s Theater. In 2011, owner Kiersten Butterfield purchased the store from the woman who originally opened in 2004.
The store was originally focused on high-end sleepwear, but customer demand drove the business in the direction of bra fitting. After a couple of … Read More