Introducing RETAIL BRIEFS, a brand new column on Lingerie Briefs dedicated to answering all your questions about the world of lingerie retail.
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They say that “what goes around comes around” and although it may sound a bit cliché, I happen to agree. When I started this blog in 2009, one of my very first articles focused on the way




Lingerie is for me, a two sided love affair. It is art and function, not necessarily combined. I could attribute my passion for this product to my obsession with visual beauty and my need for structure, order and productivity to define my daily existence. A mentor of mine once said that a perfect merchant was a combination of Picasso and Einstein. That’s a tall order. To find an item that … 