By Lindsey Borchard
If someone walked up to you and asked you your bra size, would you be able to tell them?
I know you have all probably heard the statistics by now; 80% of women are in the wrong size. I know you would never buy the wrong dress size or you would never buy a pair of jeans that were slightly smaller then you needed. So why are … Read More
By Ali Cudby
Innovation has many faces. While I often discuss garments in this space, there are many more aspects to innovation in our industry.
Here are a few new ways in which technology is improving the lingerie buyer’s customer experience:
By Elisabeth Dale
The Best Sports Bras: Stylish Accessory Or Necessary Athletic Equipment?
I don’t remember wearing a sports bra back in the 1970s when I participated in high school gym class. Not a surprise, given that the modern exercise bra wasn’t popularized until later in that decade. Boys were required to wear “jock straps” to protect their assets. Adolescent girls just wore whatever they had on for the
When my sister and I were young, we used to scour my mother’s jewelry box, designating possession of each piece of her personal collection to be bestowed upon us after she was gone. Seems a bit coldhearted, but apparently normal behavior for little girls whose naivety prevented us from any real grasp on the proprietary meaning of such precious baubles. Our intent was merely the realm of imagination, a stealth … Read More
By Marina Rybak
A morning walk along midtown strip of Park Avenue is hardly a meditative stroll during the week. Usually I am drenched in the rush hour buzz all around me. But it is not the experience now, at least until November.
Les Baigneurs
The art exhibit in the open air has changed Park Avenue vibe. All the city noises and distractions recede when I come face to face
By Margaret Shrum
This summer, I was fortunate to spend two weeks traveling throughout Japan. It was a feast for the senses; temporal beauty was reflected in the architecture, art, cuisine and of course the fashion. This was evident while visiting Kyoto, where I stumbled upon two completely different, yet traditional Japanese wedding ceremonies; each one clearly defined by very different kimono designs.
Both ceremonies, held outside in a Shinto … Read More
By Moira Nelson
Last Friday was a traumatic day here in New York City. The shooting near the Empire State Building occurred in the unofficial Intimate Apparel district. Most lingerie brands and manufacturers have showrooms and offices within a block of New York’s most iconic skyscraper. I had stepped out of the Starbucks on the corner of 33rd & 5th only minutes before the first shots were fired. … Read More