By ESTELLE PULESTON
Launched on April 29th this year, US-based Siren + Sage is a swim brand unlike any other I’ve come across. It’s focused on two-piece sets, but they’re not bikinis. Rather, the idea is that you pick a bikini top and pair it with one of their OverKinis, unique one pieces specifically designed for layering over the bikini top. It’s all the coverage and smoothing of a … Read More
By ELLEN LEWIS
Shirley and I would like to thank all of our readers for their generous support over the last 16 years. We launched Lingerie Briefs in June of 2009. Our mission was to focus on the Intimate Apparel market and celebrate the creativity and merchandising acumen unique to specialty stores. Based on my 40 + years as a lingerie industry merchant, I knew we could bring a rare … Read More
By Estelle Puleston
Based in Manchester, UK, the Raine & Bea lingerie brand was created by Jenna Barnes, whose career background includes a long stint working in West End theatre productions as well as once sewing backstage for Celine Dion.
Originally launched in 2013, and with its own boutique store that opened in 2018, Raine & Bea temporarily closed down following the pandemic and a break for maternity leave. But … Read More
By ESTELLE PULESTON
Created by Heather St John and her husband, Christopher, South Carolina-based The Balanced Bra Company is a lingerie brand unlike any other, dedicated to addressing a specific and underserved need: stylish bras for asymmetrical breasts.
After struggling for a long time to find a bra that fit, Heather enlisted the help of a professional bra fitter who revealed that she had uneven cup sizes. Still, knowing the … Read More
By ESTELLE PULESTON
It’s May, it’s warm and sunny outside, and my mind is turning to potential destinations for a summer getaway – and the swimwear I could be rocking while I’m there of course!
One option I certainly wouldn’t mind having in my suitcase is NAIA Beach, a British brand that was launched in 2021 by TV personality Tess Daly and her long-time friend, Gayle Lawton. Both lovers … Read More
By ESTELLE PULESTON
Tag-lined “embrace your beauty, embrace your rest”, denise rae is a sustainable sleepwear brand founded in 2023 which is all about reminding you to take time for yourself. Founder Denise believes it’s not only okay but necessary to slow down, throw on some cute PJs, and enjoy some relaxing ‘me time’ at the end of a hectic day.
After 25 years in the corporate fashion world, … Read More
By ESTELLE PULESTON
If you’re a fan of creative, late 2000s to early 2010s indie brand lingerie, Igor Pacemski is probably a designer you’ve seen the work of, even if you don’t know his name. He founded the edgy and avant-garde brand Yes Master in 2004. Today, he runs Noblesse Oblige, a size-inclusive lingerie label designed for the woman who enjoys wearing understated yet luxurious things on a daily … Read More
