By ESTELLE PULESTON
Created by Heather St John and her husband, Christopher, South Carolina-based The Balanced Bra Company is a lingerie brand unlike any other, dedicated to addressing a specific and underserved need: stylish bras for asymmetrical breasts.
After struggling for a long time to find a bra that fit, Heather enlisted the help of a professional bra fitter who revealed that she had uneven cup sizes. Still, knowing the … Read More


Bra fitters play a crucial role in helping individuals feel comfortable, confident, and supported in their intimate apparel. For those who have undergone chest or breast surgeries, finding the right bra isn’t just about fit—it’s about understanding their bodies, their choices, and their needs. The terminology behind breast and chest surgeries can often feel overwhelming, but as a bra fitter, having a foundational understanding …
It’s May, it’s warm and sunny outside, and my mind is turning to potential destinations for a summer getaway – and the swimwear I could be rocking while I’m there of course!
One option I certainly wouldn’t mind having in my suitcase is 

For The Glam Bride
William Shakespeare asked, “What’s in a Name. . .?” The Forever Group posed the same question and have changed their name from Forever New to