Lingerie Briefs ~ by Ellen Lewis Lingerie Briefs ~ by Ellen Lewis

Forty Winks x Kilo Brava ~ A Strategic Collaboration

May 4, 2022

By ELLEN LEWISKilobrava X Forty Winks exclusive botanical pajama as featured on Lingerie Briefs

My first encounter with Forty Winks located in Cambridge Massachusetts was when I visited my son during his college tenure in Boston. I hadn’t met owners Meredith Amenkhienan or Rachel Wentworth at the time, but it was immediately clear that they had a lingerie retail gold mine at their fingertips. Positioned in Harvard Square, the store embraces all the cardinal rules upon which my own career was weaned: location, location, location. They have managed, very successfully to not only create a joyful shopping environment for their customers but also to interface that experience with a very dynamic e-commerce site.… Read More


Here Comes The Bride at PJ Harlow®

May 2, 2022

By ELLEN LEWIS

A few weeks ago, I saw this PJ Harlow® image posted on social media and had an Ah Ha merchandising moment which I shared with owner and founder Tina McMillan. PJ Harlow® has always catered to brides. Just scroll through their Instagram and the bridal message appears. But, and it’s an important But, nowhere was there a coordinated statement of the power of the PJ Harlow® bridal products. Consider the bridal shower, the bridesmaids’ gifts, the bridal party preparations, and the bride herself.… Read More


Skarlett Blue Extends Bestselling Entice Bra to Full Cup Status

April 28, 2022

Skarlett Blue Entice Full Cup bra to H cup as featured on Lingerie Briefs

I’ve been writing about Skarlett Blue Lingerie for the past 7 years, practically since its launch in 2014. The brand, rooted in the extraordinary technical bra fitting expertise of their mother company, Dana-Co, continues its ascent in the intimate’s market, unabated, even by the Pandemic. The collective creative approach executed by its diverse all female design team contributes to the design excellence manifest in the established collections that now define the Skarlett Blue aesthetic.

Skarlett Blue Entice Full Cup bra to H cup as featured on Lingerie Briefs

I’ve highlighted the brand’s careful approach to line building before. This month, once again, they are extending a bestselling style to full cup status with the expansion of the top selling Entice non-padded underwire bra to an H cup.… Read More


Jordan de Ruiter ~ Pretty Lingerie at Its Finest

April 25, 2022

By ESTELLE PULESTON

Jordan de Ruiter lingerie as featured on Lingerie Briefs

Fabulously fun and floral, Jordan de Ruiter is a Canada-based lingerie and special occasion wear brand after my own heart. Her aesthetic is distinctively whimsical: from triangle bralettes to cupless corsets for layering over outerwear, to, most recently, Bridgerton-inspired ‘short stay’ bra tops, her pieces are perfectly on-trend while also feeling instantly recognizable as belonging to her brand.

Jordan de Ruiter lingerie as featured on Lingerie Briefs

This signature look is all thanks to her excellent eye for fabrics. Many Jordan de Ruiter pieces are adorned with florals, be it an embroidery, a lace, a print, or a multi-colored sequined tulle.… Read More


Canyon Rose Hue Wows Fit Fully Yours’ Customers

April 21, 2022

Fit Fully Yours SERENA in Canyon Rose featured on Lingerie BriefsThe color canyon rose is a ‘WOW” success story in the Fit Fully Yours Elise collection. Now, this rich, delightful hue will be launched on the best-selling Serena bra and panty arriving in May. This gorgeous shade has been lauded by retailers for its shape enhancing effect and retailers say fans are eagerly waiting to add this color to their lingerie wardrobe.  The Fit Fully Yours brand is extremely popular with specialty stores and their customers due to their emphasis on amazing fit – especially for larger cup gals… plus they offer an extensive variety of styles, colors and sizes.… Read More


We Are All Blood Sisters ~ Period Panties Go Mainstream

April 20, 2022

By BECKY YEE

Dear Kate's Hazel Briefs in Fuschia, Modibodi Active Briefs, Modibodi Classic Thong. as featured on Lingerie BriefsDear Kate’s Hazel Briefs in Fuschia, Modibodi Active Briefs, Modibodi Classic Thong.

In the world tribe of all women we are all blood sisters. From the time we are about 12 years old to about 50 years old women around the world bleed every month.  Menstruation and periods have come out of the shadows to generate products that are positive in so many ways.  From convenience and sustainability to starting a public dialog about periods its a great time to honor a woman’s monthly flow.… Read More


Bullseye! FALKE hits the target with Daily Climate Control Underwear program

April 17, 2022

By ELLEN LEWIS

Falke Mens Daily Climate Control Underwear as featured on Lingerie Briefs

Bullseye! FALKE hits the target with their Daily Climate Control Underwear program. Although available for both men and women, I am inspired here to focus on the men’s collection. I have not tried the product personally, but my husband has. Based on his reaction when returning from the gym the other day and the luxurious hand feel of the fabric, I can honestly say, FALKE has done it once again.

Falke Mens Daily Climate Control Underwear as featured on Lingerie Briefs

Soft, malleable and with a modicum of stretch, this material is a combination of Egyptian cotton, viscose and elasthane.… Read More


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