By ELLEN LEWIS
There is always a moment in early spring when the world seems to inhale. The light lingers a little longer, the air softens, and suddenly the promise of something new feels possible again.
That spirit arrives this week as Evelyn & Bobbie introduces Aloe, a fresh verdant hue launching in three of the brand’s bestselling silhouettes: Defy, Beyond, and Evelyn as well as the… Read More
By Dana Donofree, Founder of AnaOno
In the world of intimate apparel, we are often the first line of support for women navigating body changes. Yet one of the most misunderstood conditions affecting breast health is lymphedema. It is frequently confused with post-surgical swelling. For certified fitters and store owners, understanding the difference is essential to serving your customer with both knowledge and compassion.
Let’s start with discussing the difference … Read More
Sunshine booked. Playlist ready. Now let’s talk swim. SS26 from Panache is all about confidence-first design. Supportive fits, elevated details, and standout prints that feel current without trying too hard. Here’s what deserves a spot in your suitcase.
If subtle isn’t on your vacation mood board, Sparkle Teal is calling. Shimmering, mermaid-inspired lurex catches the light in all the right ways, while an ultra-flattering waist … Read More
Meet the new standard of everyday luxury with Montelle Intimates latest drop, where floral Moonshell and Chantilly two-tone lace meets silky satin microfiber. The result is lingerie that feels as beautiful as it looks… lightweight, breathable, and effortlessly wearable, with lace that adds soft depth and dimension.
Timeless romance blends seamlessly with modern design as best-selling silhouettes are reimagined with refined details, subtle shine, and a polished finish that never … Read More
By ESTELLE PULESTON
When it comes to adorning, and supporting, a fuller bust, there are few options as lavishly beautiful as TéAmore. It’s the creation of Téa York, who left behind a career in engineering to instead engineer luxury D+ bras after becoming frustrated at the lack of designs that delivered comfort, support and a sexy look for sizes deeper into the alphabet.
Based in a small studio in … Read More
By ELLEN LEWIS
Aubade
I returned recently from the Curve NY and Evolution Lingerie shows in NY, several hundred photos in hand. I go to these shows for the hunt. I am looking for a discovery, mining new products and posting pictures in this column. Showcasing styles are fine, but in a world held captive by social media, where multiple images are instantly revealed, it seems a bit superfluous to … Read More
With their new Easy Like Sunday bras, Wacoal brings its uncompromising commitment to fit and quality to a softer, more relaxed silhouette. Perfect for running errands or lounging at home. Designed for ease, movement, and modern lifestyles, these wire-free lounge bras deliver a barely-there feel without sacrificing shape, especially for D–DDD cup sizes.
This V-neck wire-free lounge bra redefines light support with elastic-free stretch that … Read More