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I first became aware of the Jonquil Lingerie Collection some years ago, when the booth I was manning at the Salon De Lingerie in Paris was situated across the aisle.  What impressed me the most was how busy they were.  Watching Diane Samandi, founder of this romantic and vintage inspired collection working non-stop with buyers from around the world, was very motivating.  Holding fast to its old Hollywood routes, the … Read More


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Many years ago, during my tenure as a buyer at the venerable Abraham & Straus, now part of Macy’s, I was given a choice of positions, most within my comfort zone; ready to wear and accessories.  However, there was an opening in the Cosmetics Division and I decided to take that job, because I was curious about this category where merchandising was driven primarily by the vendor and marketing ruled … Read More


By Ellen Lewis

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As I dive deeper and deeper into the viability of swimwear business in Lingerie stores, I can’t help but examine the influences of the past on today’s amazing bathing suit styles.  It’s fun to see the evolution from more is less to less is more.  I stopped after the 80’s. I can’t quite wrap my head around the idea that the 1990’s is part of the “retro” … Read More


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Every time I look at the In Bloom by Jonquil collection, I am amazed at the way they merchandise prints.  As somewhat of a connoisseur of curated product, I am always impressed at how this brand finds a way to mingle visually dynamic lingerie fabrics to form a composition of coordinated sleep and lounge designs. What could be chaotic is in fact a captivating collage. Renown for their molded cup … Read More


marlonToday, we are very excited to introduce a new column on Lingerie Briefs, An Intimate Gallery by Marina Rybak. Guided by her extraordinary vision, Marina has re-imagined a classic basic. Based on my long standing knowledge of Marina’s unique insight into the creative process and her ability to identify products that stand “outside of the box”, we have decided to re-direct her column to the discovery and execution of … Read More


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I have been to the New York Botanical Gardens many times, but our visit there this past weekend was a very different kind of experience.  Maybe it was because it was the end of the summer and the rage of color was less acute, or maybe it was because there weren’t any special exhibits attracting hoards of visitors, but the park was virtually empty and very serene.  No one could … Read More


bootsaOver the years I have made a few savvy personal purchases, mainly on instinct.  Something unexpected about the item alerts my style radar. That is how I felt when I found this pair of UGG boots 20 years ago in a small cold weather shop in the Hudson Valley. It was like discovering a hidden treasure. Preferring fashion that lives comfortably outside of the box, I was glad that the … Read More


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