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I apologize in advance. You are going to hear a lot about my son’s wedding (11 days away) in the next few weeks. It seems that bridal business and lingerie continuously cross mutual boundaries. Case in point is the black and silver sequined top I am wearing (with silk pants) as the mother of the groom. Being a bit voluptuous (festive term for a G cup) I had some concern … Read More


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Weddings are on my mind. My son is being married in two weeks and here I am, mother of the groom, completely ensconced in wedding speak and I am not even responsible for the actual wedding day. Still, the decisions are never-ending: clothes, air travel, hotels and of course the rehearsal dinner. And even though I am an observer when it comes to the actual event, I have been updated … Read More


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It’s not easy for a brand to break into the America Bra market. The “Must Haves” for retailers are rigorous: innovation, value, design, stability and customer service. Square footage is a precious commodity. Allocation of funds to the foundations business is like a coveted membership in an exclusive club, much more difficult than other intimate categories where SKU assortment is not so intimidating. My first encounter with Curvy Couture was … Read More


image1Here I am, a woman of a certain age, raising my 2 year old grandson. This is a sure fire way to be knocked off the pedestal of complacency. Curiosity, particularly in a toddler, knows no boundaries, so, it’s nice to see that some things endure the test of time. For example, Jude, my grandson, is currently obsessed with Curious George whose antics closely resemble his everyday behavior. This loveable … Read More


CURVEXPO Lingerie Discovery

Having just spent three sub-freezing days in NYC attending the Fall 2015 CURVEXPO Lingerie show, I am back momentarily from the market in the process of debriefing.There were some interesting messages at the show and certainly some new discoveries and I will share some of them with you here. Suffice it to say, though, that there are many more stories to tell as I delve deeper into the market for … Read More


Mastectomy Swimwear ~ Amoena

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How to make a woman feel good in her own skin; it’s the driving force behind this blog. We are interested, primarily, in the way a product can elevate self-esteem. But it’s not just the merchandise that matters, it’s the attitude that a lingerie or swimwear style can induce. Addressing the feminine state of mind with intelligence is always our goal. Women’s health issues and the impact they have on … Read More


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